What is a speech of presentation
The structure of a speech or presentation
With that, Winston Churchill took the one discovered later Recency effect in advance. We remember the end better because - if properly announced - the audience's attention is once again very high.
Therefore, the essential statements should be repeated again at the end, the summary.
Then the speaker is expected to give an opinion or a conclusion of what has been said, the interpretation.
After all, it's about getting the listener to think, feel, or do something specific. This is expressed in the emotional-ethical appeal.
This is a conscious appeal to the emotions of the listener and to common values with expressions such as responsibility, courage, together, challenge, future, we, hope, trust, faith, children, peace now, if not now, then when, etc ...
“We have important work to do, real problems to solve, and new opportunities to take advantage of.
Let us now turn our attention to the real challenges! "
Supportive rhetorical stylistic devices such as repetitions, metaphors or quotations are used here.
It is important that this appeal is really only used after rational elements such as numbers, data and facts have been used in the argument. It is not enough to repeat the general orientation overview of the outline, but concrete figures and specific content must be brought to awareness again. This is the only way to develop the full effect of the appeal.
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