What is preventing amateur photographers from moving forward

Assessment of the ideas of the niche of photography and the market demand

CHAPTER 2-: This is the second chapter of the "Complete Guide to Starting a Photographic Business". »- The photography business is a very interesting profession that requires seriousness and attention. That is why one of the right steps to take if you are an entrepreneur looking to start your own business is to spend time researching and exploring the industry. You might be interested to know from research. Some things to look out for are industry facts and figures.

The bottom line is that the facts and figures that you encounter during the study will not only help you build a good business. Plan, but it will go a long way in shaping your business decisions. There are readily available facts and figures about the photography industry in your country that you can obtain from the statistical office or other relevant agency in your country. Facts and figures are part of the tools you can use to plan and predict.

There are generally accepted facts and figures about the photography industry in the world, and that is what this article is about. As a photographer, you need to make sure that you familiarize yourself with the facts and figures of the photography industry before starting your own business and also running your own business. This is important as facts and figures tend to change. As a result, here are 10 facts / figures about the photography industry,

10 facts / figures about the photography industry

a. There are more amateur photographers in the industry than professional photographers. If you spend time critically analyzing the photography industry, you will find that there are more amateur photographers in the industry than there are professional photographers. Many people risk taking pictures just because they think they can take good pictures.

b. In France, 52% of the photo business has died out in the last ten years. The latest statistics published in France show that 52% of the photo business has died out in the last 10 years. The reason for this is not far-fetched. This may be due to a lack of business skills or an inability to deal with a change in technology.

c. The photo industry consists mostly of small businesses and freelancers : One thing is characteristic of the global photo business, The industry consists mainly of small companies, usually a single company or SME. The business owner is usually someone who does more than 80% of the work.

d. A large number of people are employed in the photo business. -: Global statistics show that 93% of the photo business employ 1 to 5 employees, 5% in the photo business 6 to 10 employees, 2% 11 to 20 employees and only about 1% per 21 people at the same time.

e. In most of the world, especially in developing countries, photographers do not consider it necessary to register their photo business. If you doubt this, next time invite a photographer or visit a photo studio to see their certificate of registration. You will be surprised to learn that your company is not legally registered.

f. 3 out of 10 photographers have a photography contract drawn up by a lawyer -: The average photographer doesn't find it necessary to pay a lawyer to draw up a contract for their business. This may be due to how naturally they perceive the photo.

G. 8 out of 10 photographers have no niche, they practice shared photography -: more photographers have no niche, they practice photography together. For example, you might be surprised that some countries or cities do not have specialists in child photography.

H. Thanks to the growth and innovation in the technology industry, people can easily take high quality images without the services of a professional photographer. -: Did you find that most of the pictures you took on social networks were taken by you? with your smartphones or tablets? This suggests that technological innovations are really affecting the photography industry.

i. Photographers who work with event managers tend to do better than those who don't. -: If you want to work well as a photographer, you should make an effort to work with event managers.

j. Very few people who work in the photography industry have a degree or diploma in photography: Funnily enough, most of the people who describe themselves as professional photographers mention never took any training in photography, let alone a degree or Diploma. on the photo. It sounds fun, but it's a reality.

The importance of finding and using a niche

Studying different niches in the photo business will make your job a lot easier, so make an informed decision about which niche will best fit the business organization needs that you understand in your head.

However, knowing all of the niches is the only way to move forward and most likely partially make this final decision. Anyone who has previous experience in the business world knows how important it is for an entrepreneur to choose a business niche. Depending on your chosen area of ​​concentration and specialization, your company will either fall into your target audience or compete against hundreds and thousands of unprepared and confused entrepreneurs who have tried to enter the market before you.

Failure and mediocrity are unacceptable.

One of the biggest mistakes new entrepreneurs have made in any line of business is assuming that mediocrity and failure are acceptable and can later be undone and turned into a mustache for foot and development. This idea may have been applicable a few years ago, or perhaps a few decades ago, when it was not known that the photography business was flourishing in every district of every major city and entrepreneurs were not fighting for a place in the top tier of the industry.

In other words, mediocrity and failure could legally be part of your plans, at a time when the photography business was being viewed as a fine arts institution rather than making money, and a profitable business that could potentially turn into a large corporation Significantly affect the economy of the area or even the country.

Currently, if you think that failure won't hurt you and you can always bounce back from winning, you are going to consider yourself delirious. Ask any business veteran you speak to and they will be happy to warn you of the dangers of death in the face of fierce competition in the business world.

Understand the effects of competition

Competition is a fun thing to be honest, an element that serves as a litmus test for entrepreneurs around the world. You will never know how good you are unless the competition pushes you to the absolute limit. The competition brings out the best in you. This puts you in a situation where you are leaning against a wall and the only way for you to move forward or upward, whichever direction it takes to make significant advances in the industry. Competition separates men from boys and removes the weak in the business world who cannot overcome the difficulties of entrepreneurship.

If you avoid or run away from competition, it will lead to disaster in your professional career. Once you've decided to start a photo business, there is nowhere else you can go back to. You have to be ready to take on the challenge of your competitors and take on the fierce competition that is waiting for you. Make a situation or die. By now, you should be wondering what the intensity of competition in the business or photographic industry has to do with niche selection. The answer lies in experimenting and how wrong actions or decisions made in the name of experimentation can lead to disaster for your business and your assets.

Small experiment room

When choosing a niche in a photo, there really isn't a lot of room to experiment. Remember to experiment with your options and explore your options are two completely different things. Experimenting will make you stubborn and lose sight of reality. On the other hand, by studying or exploring your options, you can broaden your horizons. You are encouraged to gather as much information as possible about different niches in order to make an informed decision about which niche best suits your needs and to pave the way for you to succeed in your entrepreneurial career.

For example, if you want to start your own business in the wedding sector, photography with a fragile intention is just a pain ie to learn and discover further in this area then you have an obligation to survive in this area, not to mention prosperity. This is because you are surrounded by hundreds and possibly thousands of other business owners who have done a thorough study of wedding photography and have made all the necessary preparations to succeed in this industry. You can't compete with these highly trained photographers or entrepreneurs. Your skills, determination and passion will simply surpass and exceed you.

7 questions to help you choose a niche in the photography industry

1) Does the niche match your style?

The niche you choose must match the style you follow as a professional photographer or an entrepreneur: if you are a photographer / entrepreneur who loves to be on the go, setting up a paparazzi agency may be the best option for you , to earn money.

On the other hand, if you are one of those photographers who strive to open new horizons in your field then wedding photography can be your ticket to success. It's about mixing your style with the specific requirements of the niche you are going to choose. If the style you use matches the characteristics of the niche you have chosen, you and your people will work comfortably in the sector there will be far less error, much less confusion, and much more innovation.

2) Do you have the right equipment to work in a niche?

This is one of those questions that many aspiring photography entrepreneurs cannot answer right away, because most inexperienced entrepreneurs do not have an in-depth knowledge of the various uses of camera equipment and the effectiveness of its use in various photographic niches.

For example, if you don't know what type of camera you need to create a portrait service or studio, then definitely refrain from starting a business in that particular sector. You can't afford to run your business like a goofy headless chicken. Choose only the niches that you have studied and those that you have appropriate cameras and equipment for.

Don't throw punches in the dark or break past your weight class. Stay within your limits early on. If you cannot afford to buy camera equipment that is necessary for doing business in a certain area, there is absolutely no need to apply for bank loans to finance the purchase of equipment. Starting a business with debt on your shoulders is unlikely to ever be a good idea.

3) Do you have any special skills that you can develop?

Choosing a niche that fits your business style or photography is one thing, but finding a niche that you have the right skills for is another story - if you are a professional photographer who works with others, for example veteran photographers who have worked together in the field of wildlife photography, you should be engaging in wildlife photography at all costs.

The idea is pretty simple. You know all the requirements for success in this area. They know exactly what equipment you need, what methods to use, and which approach will make your job easier. Otherwise, why should you move into a different niche when you have already gained a wealth of experience in a niche in your professional career as a photographer?

4) Do you have a target audience on your mind?

You can't start planning a business without referring to your target audience. Target audience is a category of consumers that you think you can turn to and satisfy. When you have everything you need to attract fashion houses and please the owners of these multimillion dollar businesses, you should define the fashion industry as a niche for your business at all costs. Having the target audience in mind makes things a lot easier when you're struggling to pick the niche that will benefit you the most. If you think there is a way to build consumer confidence in a specific audience, pair your business with a niche of photography that will grab the audience's interest.

5) What kind of photography is most beneficial?

This particular question asks you to ponder the idea previously discussed, which revolves around the concept of making "earning" your first priority as an entrepreneur. You can have all the respect and dignity in the world, but your business cannot grow if it does not provide a steady stream of income. The more your company earns, the more it gets and the greater the financial and political impact it has on the industry and the economy as a whole.

So when choosing your niche, do a thorough study where a particular photonic niche is creating the biggest waves in the industry. Just find out which brand of photography is making the most money in no time. It is worth noting that you should not give in to the temptation to dive into a niche with a purple stain due to temporary economic changes. Don't obscure your long-term vision in lieu of the short-term benefits. Maintaining business growth is a chore in a niche that will keep your financial boat afloat for the longest time. In other words, choose a niche where demand remains constant.

6) How high is the competition?

Now you need to know how competition can shape a business. Put simply, it can either break or make your business, so when it comes to evaluating competition in a particular niche, you may or may not be right about choosing a niche with an intense level of competition. Where there is strong competition in the niche this is a clear sign that the niche is thriving and in high demand. This is why so many entrepreneurs flock to this niche with a desire to make big bucks. When you have the confidence to outperform your competitors by providing a one-of-a-kind photography service, you can do more than just enter this competitive battlefield.

However, if you feel that your business is littered with too many flaws, it is safer to go into a niche where the level of competition is lower and you can become the torchbearer much faster and with much less effort. At the end of the day, you need to ask yourself the question, 'Would you like to be a small fish in a large pond or a large fish in a small pond?'

7) Does your location support niche selection?

Location is another important factor to consider when choosing a niche. If your business operates in a specific location, you will encounter certain limitations with your niche options. For example, if the company is in an urban setting, it will be very difficult for you to start a wildlife magazine photography service.

If there are no forests or jungles nearby, how are you going to capture Mother Nature and her animals? So location can limit your freedom of choice. Select only those niches in the photo that you do not remove from your location and that are convenient for the establishment you are in.

By answering these 7 questions, you will get a clearer picture of specific niches that will lead your business to the forefront of the photography industry. A correct assessment and justification should be given for each question.Don't let your personal compassion and antipathy affect your vision and prevent you from making the right niche choices.

Various assigned photos

Given that photography is about creating a collection of photos that you can later sell on the online platform, photography is more about creating photos that exactly meet specifications set by the customer . Photography and photography in the modern world are two different forms of photography; while photography is largely limited to the world of online photography platforms, job photography is much more diverse.

The diversity of job photography results from the uniqueness of the clients you work with. Every customer has their own requirements and needs. Therefore, your photo must meet the customer's requirements so that you can achieve a high degree of diversity with your photo work. For example, if you have a contract to help clients A and B with their photo work, you can't expect them to have the same needs.

Client A may ask you to photograph the fruits on the table, while Client B may ask you to photograph the flying pigeons near the temple. As you can clearly see, the tasks assigned by Client A and Client B are separate, and each of them requires their own set of skills that will help you be successful at your job. In other words, the client-assigned tasks that you deal with on the task belong to a specific niche in the photo.

Categorization of the photo business based on its niche

Before that, you learned about the types of photo business. In this information, photographic companies have been classified according to size criteria and investment and income methods; the classification in this case was much more technical and was done from the perspective of the entrepreneur. When grouping or classifying photographic companies based on the niche of the photo or the concentration of the photo to which they are attached, you need to distinguish from the artist's point of view.

For example, how do you distinguish between a photography business that is about to be married and one that serves corporate officials? The difference between the two is in the product they ship through their photographers. The photo business produces wedding photography for couples. In other words, the photographers they use in their business specialize in successful wedding photography and know all there is to it in the field. These photographers cannot expect great results when working with other niches in photography, such as wildlife photography.

Similarly, in the photo business, which is aimed exclusively at business professionals, it is possible to work with a commendable level of expertise in the field of product photography. Corporate officials need photographers to introduce new product lines that will be available soon. Before the product was released, the product photos were captured by highly experienced professional photographers trained to excel in this particular niche.

Why does a company focus on niches

Why do you think a company is focusing on a specific niche rather than splitting its hands in the market? The reason for this is the complexity of the photo market. In all fairness the so-called photography market may not exist as every niche in photography has its own market.

The wedding photography market is fundamentally different from the product photography market. The ups and downs, successes and failures, wonders and disasters of individual markets are extraordinary to the market itself and are caused by their own external factors. You may even find yourself in a situation where a dramatic change in society in two different niche photography markets can have opposing effects.

For example, if the government decides to lower the tax rate specifically for women entrepreneurs, a significant part of the female population will give up the idea of ​​early marriage in order to start their own business. As a result, the demand for wedding photos will decrease and the demand for product photos will increase.

In this case, not only is there no positive relationship between the two niches, but in fact there is also a negative relationship between the two, so it is impossible to make any meaningful connection between all of the niches in a photo just because they work by their own rules and mostly don't are affected by changes in a niche.

Cover All forms of photography are impractical

With all of this and more, it's far safer for a company to bet on a specific niche than to try to master all forms of photography. You also need to take into account the fact that in order to attempt to cover all types of photography, the company needs to hire photographers who can.

Even if you have a staggering amount of funds and assets under the art selection program, it is completely impossible for you to use the services of photographers from all of the different niches that are common in your country or region. You may come across many so-called universal photographers who claim to be able to create photographers who relate to the various niches of photography, but it would be pretty stupid for you to trust these “generalists”. p95>

Even if they are able to take all kinds of photos, their work will never be as impressive and refined as that of a professional photographer specializing in a particular niche, rather than trying to find new sales opportunities for by serving countless clients Starting your photography business, the best option for you is to expand your current income path by hiring specialist photographers and providing them with a platform to expand their experience through work experience in your company.

In addition, you need to keep in mind that the main goal of any company is to enter a particular market in the industry and then slowly grow as income and profits grow. There is nothing wrong with owning a large company that specializes in more than one niche once your business achieves commendable success in the industry. When starting your business, it is highly recommended that you focus your attention, money, and resources on a niche that will be most profitable for your business.

10 highly profitable photography business ideas

Below is a list of all the types of niche businesses you can invest in. It is recommended that you understand the internal dynamics of each of the niches mentioned below, and then find out if those niches can bring you gold medals in the photography industry.

Never step into the photography industry without first reading up on all of the types of photography that you can build a business on - it will be a bad decision to keep your knowledge in a niche or two that are right for you as to what you are into likely to cost in the long run. It's worth noting that all of these business ideas mentioned below are ideal for entrepreneurs who don't have a large start-up fund and can afford to just get a partnership or a limited liability company for a partnership.

1) Real estate photography

The real estate industry is not just a money supply for brokers, it also offers many opportunities for the photo business. In real estate, real estate agents or brokers need professional photographers to take great photos of the property they are promoting to clients. This is similar to inbound marketing in that the visual content is made available to potential customers to get their attention and interest.

Needless to say, visual content must be capable of making art and not accessible by amateur photographers. This is why brokers turn to photo firms so they can sign a long term contract to get high quality real estate photos. You can start a company that integrates with different real estate agencies or brokers and thus has a constant workflow and a constant source of income.

2) wedding photo shop

This is perhaps the most famous form of the photo business in the world as weddings and stunning photography have become synonymous with one of them. one more thing. As the saying goes, you can take a wedding from a photo, but you can't take a photo of a wedding. Photographers are high on the shopping list for any couple planning a wedding ceremony. This has become the most important requirement for such events. Nobody wants the best day of their life to go by without records and without documents.

  • Choosing the best price for a wedding photography service
  • 20 wedding photo checklist for clients (groom)
  • 10 Disclaimer for adding to a contract for a wedding photo
  • What is the best camera and lens for wedding photos?

In other words, the wedding photography market is huge and the opportunities to find customers are even greater. As an entrepreneur, this is the most convenient form of business to do as it is low risk and high demand. At the same time, a certain amount of creativity and the ability to innovate is required to address the target group in this market. After all, brides are very picky about every element of their wedding, including photographers.

3) Photography School

Not all photo companies should rely on discerning clients looking for top notch photographers. With a team of worthy, hardworking, and knowledgeable photographers, you can start a photography training school. Just because you are opening a school you have no reason to believe that the facility functions any differently from a normal photo business. You receive your income from students who go to school to study the art of photography. In other words, you replace clients with students you pay to run the school. Make sure you are making a good profit if you can create a steady stream of new students.

4) Fashion Photography Business

If You Have Lace Up If you decide to challenge the fashion industry and the world of glam and sparkle, the fashion photography business can undermine your condition. As with most fashion photography companies, you have to put up with famous fashion houses that are constantly faced with high quality photos. Your photographers are invited to take photos of models, clothes and accessories, as well as participate in special events. The competition in this area is pretty fierce and very relentless, and if you want to survive in the fashion industry you have to be near flawless and bring your game A with you every time you hit that button. At the same time, the reward is as great as the competitive burden that you have to bear.

5) The studio photography business

The studio photography business is very different from other photography companies in that you don't pay to photographers, you get the money from them. Many photographers do not have their own studios where you can do photo shoots. Hence, they are looking for studios that can be rented for a period of time to do their work for their clients. You can own a photo studio and then rent it out daily to photographers willing to pay a good price for an hour or two in your precious space. The higher the quality of the environment, equipment and accessories in your studio, the more beneficial your business with photographers will be.

6) The animal photography business

Before diving into the details of wildlife photography, there is one thing you should be clear about. Pat photography is not the same as wildlife photography. Unlike wild animals, pets are considered family members in most western societies, and just as they are taking photos of their children, pet owners hire photographers to capture their favorite animals in photos. An interesting feature of wildlife photography is that there are tons of pet owners willing to pay insane amounts of money to photograph their favorite animals, even though it doesn't seem overly profitable. Why not take care of your photo services and do something good as it costs a lot of money?

7) Photojournalism

The photojournalist's work must collaborate with the journalist to create photos or images that complement the news material published by the journalist. Obviously, when starting a photojournalism business, you need to partner with news agencies and other print media organizations. The salaries in this sector may not be incredibly high, but you will certainly get a lot of recognition for your work. In addition, the coordination with any form of media guarantees maximum exposure of your photo business.

8) Celebrity Photography Agency

Celebrity photos are in some ways similar to fashion photography and photojournalism, but of course it's not on such a level, first of all, the respect you deserve in photojournalism can never be achieved by photographing celebrities or hiring photographers to act as paparazzi work. Paparazzi are the most annoying and undesirable photographers in the world, and although you will be constantly fighting the elusive celebrities who are chasing you, all pinned behind the curtains, or rare photos of celebrities escaping their attention, you will be met with gorgeous Attract rewards. In exchange for the hundreds and thousands of dollars your photographers make, you must teach them how to beat one or two of the famous guards and security guards. Of course, you will be working with very thin lines in this area.

9) Product photography

If you're looking to start a photography business that makes you feel “corporate”, product photography may be the niche for you. Basically, you are working with online stores when you decide to start a business in this field. They help online stores improve their condition by attracting customers with their excellent photo products. As the name suggests, your job is to capture enticing pictures of goods and products being sold by online stores or other retailers, photos are rated and verified by customers. So make sure your team has the best photographers.

10) portrait photography

This is the easiest photo business to understand as it is the basic form of photography portrait photography. All you have to do is have your own studio and hire a group of photographers who can take stunning and flawless photos of people who can later be turned into beautiful portraits. Since portraits are usually more expensive than regular photos, this work will bring generous rewards to your business.

Equestrian analogy

Hence, it is imperative that you choose a specific niche and stick to it with all your heart. It's worth noting that no matter how much homework you do in a particular niche, you can never predict how successful you will be in that niche without spending several years in that sector. .

However, if you are willing to continue to commit to industry standards and keep developing your business, the more likely you are to succeed in this sector. Just because you start off badly and have a difficult few months doesn't necessarily mean you picked the wrong niche; it is unlikely that anyone in that business will get off to the perfect start in any niche. Besides, this is not about the beginning, but about the journey.

While you are making money in the business, you should definitely stick to this niche. It's almost like riding a new horse for the first time. For the first few minutes, the ride is as bumpy as anything you've ever ridden before. However, once you become comfortable with the horse and gain control of its movements, the ride will be smoother and you will reach the goal much faster. The thing is to hold on to an alcove like a skilled rider would hold on to a horse's leash.

A systematic approach to niche photography

One thing that you need to know is different niches and an understanding of the importance of choosing a niche. Another thing is to offer a systematic approach that will help you determine which niche is best for your business. Therefore, the entire decision-making process should be divided into several phases. After you've completed each of these individual segments, you can take one more step to make a decision you will never regret in the future and try to make a name for yourself in the photo business.

You may think these problems will no longer be worth it in the future, and it may be preferable to simply sell your business to your customers as a universal photography institution that can do all of this, but you need to understand that serious customers willing to paying a good price for photos, not looking for a company that can take all kinds of photos, but for specialists who can give you the best photo experience you could want.

Why making money is the most important thing in the photography industry

In the next paragraph is a checklist that lists all of the steps you need to take, or rather, all of the questions you need to answer in order to get to a position from which you can clearly see which one Niche you make the most money. The vision of the word "money" can put you off because not all entrepreneurs strive for success because of their extreme need for money.

While money is not the main motivator in getting an entrepreneur to the top, and although you may be more interested in earning industry respect than making money. You need to remember that choosing a niche is about ensuring your financial well-being over the long term. No matter how tough it sounds, money precedes recognition and fame. When you find a broad channel to attract money, people automatically learn to respect your business and take your craft more seriously. In the business world, the amount of income you get is not only an indicator of materialistic wealth, but also a symbol of your level of excellence and your commitment to quality.