What SEO tricks are used forever

30 important SEO tips for 2021 that you should implement right away

SEO has changed with the years solid changed.

It is no longer enough to place lists with hundreds of keywords under your texts, to mention a keyword frequently in the text or to list your website in 100 web catalogs to get top positions on Google.

Rather, SEO has become a holistic marketing discipline further developed, in which search engine users are more and more in the foreground and in which there are fewer and fewer abbreviations.

And this trend will continue into 2021.

In this article, I've put together 30 SEO tips that you should implement if you want to improve your Google ranking in 2021 (and beyond).

1. Optimize your core web vitals

The Core Web Vitals are a ranking factor presented in 2020 that is intended to better evaluate the user experience of a website.

They are expected to be integrated into the Google algorithm from mid-June 2021.

The Core Web Vitals consist of the following three sub-items:

As a ranking factor, they line up with various existing factors for evaluating the page experience, such as: B. Ease of use on mobile devices or HTTPS:

Everything you need to know about Core Web Vitals, such as: For example, how important they are as a ranking factor, how to measure them correctly and how to optimize your WordPress website step by step, I have put together for you in my ultimate guide to the core web vitals.

2. Use FAQ Rich Snippets

It was well the SEO hack for 2019 and 2020, but it can still be worthwhile in 2021 (even if it is now displayed significantly less in search results):

The FAQPage markup for displaying question-and-answer toggles:

The display of these toggles makes your search result bigger and more noticeable.

And not just a little bit, but clearly!

For comparison:

A normal snippet is in the desktop search 95 pixels high:

A rich snippet of site links is in the desktop search 116 pixels high:

A rich snippet with 4 FAQ toggles is incredible 253 pixels high.

This makes it 218% higher than a rich snippet with a sitelink and 272% higher than a normal snippet:

In short:

If you rank with a FAQ Rich Snippet, you push the other search results two to three places down.

And this is also clearly shown in the CTR (click-through rate):

Before viewing the FAQ Rich Snippet, my compilation of the best WordPress plugins had an average CTR of 2.7%.

After that at an average of 4.8%!

3. Write for search engine users

I can no longer hear sentences like these:

"I don't do SEO because I write for people, not Google."

"SEO is keyword stuffing, I can't do that to my readers."

Sorry, but that's bullshit.

For google andWriting people is not a contradiction in terms (if you get it right).

Because Google's goal is not to have thousands of SEO niche pages in the first place, but rather to have users whobest possible content display and the best possible user experience to offer.

Keyword stuffing, i.e. using the same keyword in every other sentence, is definitely not one of them.

In short:

Don't write for google. Don't write for users. Bring both together and write for Search engine users.

Which brings us to the next tip:

4. Fulfill the search intention

Have you ever been first or second on Google? And then after a few days or weeks did you relegate to place 5-10?

Then chances are you didn't give search engine users what they were looking for.

You have hers Search intention not fulfilled.

To measure how well a page fulfills the search intention, Google could e.g. For example, use the back-to-SERP rate, i.e. how many users click on your page and then return to the search results, or the length of stay, i.e. how long users stay on a page in the ranking.

So ask yourself for every page or blog article that you optimize for search engines:

  1. What are the most pressing questions from users who enter a certain keyword on Google?
  2. What are their goals and wishes?
  3. For which problems or concerns are you looking for a solution?
  4. Which aspects of the problem or topic are you most interested in?

Also take a look at which pages are on the first page of Google for a keyword and let them inspire you. Because these are the pages that Google sees best in fulfilling the search intention!

The first 10 results not only help you to answer the 4 questions above, but also contain a lot of other useful information, such as: B .:

  • What kind of page do users expect (e.g. a detailed blog article, an online shop, a price comparison)?
  • How long does the content have to be?
  • How does the content have to be structured?
  • What do users want to see first?
  • How do users want to be addressed?

The tool Answer The Public can also help you to find out the search intention for a keyword.

It shows you graphically all the questions that users enter for a specific keyword.

This is how you find out which sub-aspects you need to address in your text:

5. Improve your E-A-T

Relevance is not everything.

It is also important to Google to only display trustworthy, secure, and expertly written websites in search results.

The concept behind this is known as E-A-T (Expertise, Authoritativeness, and Trustworthiness) and has become known through Google's Search Quality Rater Guidelines.

For 2021, too, it can be assumed that Google will continue to tweak the weighting and factors for E-A-T.

It is likely that E-A-T is largely determined by backlinks (and has been since 1997, by the way). However, since Google Core Updates are becoming increasingly obscure, I recommend that you also take all known and possible measures to increase the trustworthiness of your website so that you are not one of the losers with the next Core Update.

The following factors could e.g. B. for E-A-T may be or will be additionally important:

  • An about us page
  • Positive external reviews (e.g. on Google MyBusiness)
  • Brand mentions with no links
  • Detailed information about the author (e.g. in the form of an author box at the end of a blog article or by linking to an author profile)

6. Look at the keywords in Others also searched at

A small box with the heading has been appearing in Google search for some time Others also searched displayed under individual search results:

Maybe you've already noticed it, maybe you haven't.

The box only appears when you click on a website and then via Back button Jump back to the Google search results in the browser.

But this inconspicuous box has it all:

Because it shows you what users are looking for on Google after they have been to a certain website.

And that in turn allows conclusions to be drawn about the information on this website absence or not are findable enough!

A simple and powerful way to reduce your back-to-SERP rate and get ahead of your competition.

Note: The box Others also searched only appears in desktop search, not mobile search. And also in the desktop search not for all keywords and not for all snippets.

7. Write the best content on a topic

Have you ever wondered why some articles or pages are # 1 and some aren't?

The reason for this is often easier than you think:

Because it ishave earned and you really good are.

This is not always the case, of course, but often enough. Because good articles are shared more often, linked more often, have a low one Back-to-SERP rate Etc.

Therefore a simple SEO tip:

Check out the pages or articles that are in the top five places. And write content that is even better. The z. B. goes into even more detail, solves problems faster and easier, or is more entertaining, touching or exciting.

8. Use the Google Search Console

With the Search Console, formerly Webmaster Tools, Google itself provides a powerful tool for the SEO analysis of your blog.

And it's completely free!

For example, with the tool you can:

  • Send a sitemap to Google (which, by the way, you should definitely do!).
  • see if there are any problems with indexing your website
  • see who linked you
  • which keywords your visitors come from via Google

Therefore one of the most important SEO tips for you:

Use the Google Search Console!

Right now.

9. Finally switch to HTTPS!

HTTPS has been a ranking factor since August 2014. One of the few that are communicated so openly by Google.

HTTPS will still be a ranking factor for Google in 2021, as the announcement on the Core Web Vitals has shown.

Since April 2021 you can also find out whether there are problems with HTTPS on your website with the new Page Experience Report in the Google Search Console (in the side bar Behavior of pages) check:

There is also another good reason to use an SSL certificate:

Unencrypted website branded by the most popular (desktop) browsers Websites:

In Firefox z. For example, forms or login pages without HTTPS are displayed as unsafe:

For Chrome, HTTPS is the new standard. All websites are saved as not sure displayed:

If you haven't switched to HTTPs yet, check out my comprehensive guide on how to switch WordPress to HTTPS in a few simple steps

10. Do keyword research (seriously!)

Backlinks, great content and a great user experience ensure that you appear in the search results.

With keyword research, you determinefor what.

You should make use of this power.

So, start by dealing with it. Take the time to learn and apply keyword research to your blog articles.

It is worth it .. Believe me.

A great place to start is with my in-depth keyword research guide. There I'll show you step by step how to find good keywords and what actually makes a good keyword.

But be careful!

There is also no point in overdoing it with the keywords: