What kind of apps are the most profitable

What does an app cost

We created our cost calculator so that you can quickly and easily calculate a first price of how much the app development of your idea can cost.

First of all, it is just a simple calculation, which, in our experience, often fits in well with the effort involved. Of course, the ultimate price will depend on the specific features you want. Getting an initial cost estimate for the development of your mobile app within a minute is definitely beneficial for your company once you are looking for a price overview for app development.

Today in particular, more people use smartphones than desktop PCs to do research or to do tasks. App development used to be something for corporations. Today, small and medium-sized companies can also benefit greatly from their own apps and should definitely consider this tool. Simply having a website has not been enough for years to be at the forefront and our world is constantly changing due to digitization. Getting a cost overview and considering the decision to have your own app developed is a first step in your response to the mobile age.

Does my company need its own app?

The reasons for an app can be as diverse as different companies, your industry or your customers. Here are a few typical examples for using apps:

  • You can increase the competitiveness of your company through more cost-effective and efficient processes. So you can z. B. digitize and centralize processes on paper. So that z. B. Entries, queries or result reports can be stored and processed in detail in a clear database as soon as your employee enters, documents or scans his data on site.
  • Customer support, orders or displays about the processing status or the waiting time can also be displayed excellently via the app. So your customers or employees are always up to date. Improving the customer experience can also be a good means of customer loyalty and a competitive advantage. In addition, your employees have more time to process requests that are not routine cases.
  • There are many ways to add value to your customers or your company. It is only important to always emphasize the benefits and not to have an app for its own sake. We would be happy to advise you on the search for optimal use cases.

Is an app suitable as a solution to a problem?

For sure! Apps aren't just a fad. For years, most of the communication and interaction in private and professional life has also taken place via the use of apps. Today, the cell phone is an absolute multifunctional tool that everyday life can no longer be imagined. With an app, you create a valuable tool with which users and customers can expand their mobile phones. The mobile phone also represents the most direct mass communication with your customers. At the same time, you can customize the customer experience with apps.

What does an app cost?

To find out what the price of an app is, there are a few things to keep in mind and include in your considerations:

Common factors that affect price:

  • Time is precious: As in most industries, express delivery or Sunday work is more expensive. This doesn't always have to be the case, but sometimes a short deadline can have an impact on costs. That is why the time and date by which your app has to be ready is important, as developers may have to work overtime, there is little time for corrections or it has to be weighed up which customer order should be processed first.
  • Quality costs working time: The more complicated and rich in features your app is, the more it has to be planned in advance and then implemented and developed. As a result, the more complex the app development and programming also increases. Sometimes it pays to start with a simple version that solves the most important problems and then gradually add more features if the app is well received.

Complex functions:

There are typical functions that are simply always complex, no matter how often they have already been implemented. This can be due to a high level of planning effort or a high level of individualization effort. Sometimes functions that appear simple to the end user are time-consuming to implement. Examples are:

  • Registration in the app: Registration by email and user name requires many related functions, often the user should be able to manage his profile, change or reset passwords, confirm his email, etc. Data protection and data processing must also be taken into account to be pulled. If logins are added via social networks (e.g. login via Facebook or LinkedIn), the effort increases again because all these interfaces and operator requirements now also have to be incorporated.
  • Messenger: In terms of complexity, a messenger that allows communication in real time is completely different from simply sending an email attachment. Here, too, there is complexity. This doesn't mean that if you have a good use case, it's not worth developing! App development is always an investment in your company.

When should my company invest in an app?

In order for your new app to become a competitive advantage and a customer magnet for your company, development must not be an end in itself. It is of the utmost importance to plan clear functions and to have in mind why these functions represent a high added value for your customers or your company. When you have completed these considerations, you will find that an app will be very useful for your business and that you will be ahead of the competition.
Our experienced experts will be happy to support you in identifying added values ​​and features, the so-called "Product Discovery".

Of course, it is also good to analyze your competition. Do your competitors offer an app? What is this doing? Where does the app have strengths and weaknesses? What does your competitor achieve with his app? (E.g. better customer service, which leads to more customer loyalty, referrals and more loyal customers.)


We are happy to use our experience to find the right solutions for your company. It is one of our most important features and our location advantage in Germany that we know our customers and their problems and actively advise them, instead of simply executing or implementing things without asking, which could possibly be solved more optimally.

Detected problem

Your app as a solution

Added value created

Reports are delayed or submitted too late

Management app

Digitized report management & creation

Smartphone and tablet users often abandon purchases and visits

Special app for mobile e-commerce

No more losing customers who come via smartphone

Complex and error-prone organization of shifts

Planner app according to your needs

Smooth communication

Again and again problems with corporate communication

Internal messenger and task management

An efficient means of communication for everyone on any device

Customers rarely come back

Incentivization and loyalty programs via app

Increase customer loyalty and return through service and incentives

Invoicing is taking too long

Customer service app

Build an innovative, mobile brand image

The image of your brand is old-fashioned and out of date

App with a focus on branding and image cultivation

Automated billing and delivery

Problems with the organization of internal training

Employee training and education via app

Training via app no ​​matter where your employee wants.

Anything else that causes problems

A professional "Product Discovery" should be carried out here

Your tailor-made app for maximum added value.

Should my app be for Android, Apple or also for the web?

Which app you should develop depends on your target group and the customer groups you want to address. To function optimally, you should have a native app for each popular mobile operating system.

If you want to reach as many customers and employees as possible, you should cover by far the most common operating systems in Europe. These are Android (Google) and iOS (iPhones / Apple).

Since the development for different operating systems is also differently complex, you should consider this in the budget and, if you want to start with an operating system, research which devices your users mainly use. Sometimes it can also be a way to focus on the most profitable customers / users.

What Kind of App is Right for Your Business?

As I said before, it's important to consider your target audience when deciding which app to get developed first. Companies often start with one app variant, for example iOS for the iPhone, and then later, after the first tests, create another for Android. However, this depends entirely on how many potential customers the app is intended to cover. Developing a "native app" means developing the app specifically for one of the operating systems, e.g. B. to develop iOS instead of building an app for everything, which is then created by a program to suit all systems. Native apps are a little more expensive. Even so, we almost always recommend native apps. The reason is that they not only offer more opportunities due to the better integration, but also pay off in the long term. What is saved first when developing an app for all systems is often many times more expensive afterwards, since non-native apps are more maintenance-intensive and more error-prone due to their lower performance.

  • Native apps = specially made by specialists for a specific operating system, e.g. B. Android or iOS written
  • Web Apps = Are more like websites optimized for mobile devices, less mobile apps in the strict sense
  • Interpreted apps = "non-native apps" that are generated from one source for all different mobile operating systems

Should I develop a payment app or offer the app for free download?

The question of whether an app that is paid for by users is worthwhile for you is primarily a strategic question. The question is, what do you want to achieve with your app?

If the app is supposed to generate money on its own, it makes sense to develop a paid app. There are also various ways of generating income for paid apps. One possibility is to make the app completely chargeable.

If you want to offer an internal app, a service app or an app that reaches a maximum of many people, it is usually better to keep it free.

"Freemium model" (Free & Premium) and other models:

The model chosen is often to offer a free version of the app with limited functions and a paid app with the full range of functions. The purchase barrier is low and users can first test your app, which makes the purchase more likely, provided that they can correctly identify and solve the customer problem.

In-app purchases, in which services or contingents can be purchased in the app, are a very lucrative form of profit. This model originally comes from the app games industry, but is now used in all areas and genres.

How long does the average app build take?

It is often difficult for outsiders to grasp how much work has gone into a good app. In addition there is also planning, possibly "product discovery", design and test phases. So an app is by no means developed once in a week. On average, you can expect an app to take 18 weeks to develop.