Do you look better than most people

Looking good in front of the camera: 5 points you have to consider for photogenicity

The camera doesn't lie, as the saying goes. But those who have been blessed by nature with an attractive appearance do not automatically have to look incredibly good when photographed. Here you will learn what photogenicity has to do with it.

Not all and not everything looks equally good when viewed through the camera eye. This post explains why a camera lens perceives people and things differently than the human eye. He'll give you tips and tricks on how to best position yourself and make sure you look good.

You have to know that

  • Photogenicity is not a coincidence. Looking good in front of a camera depends on a number of well-known factors. A professional photographer or filmmaker sees these things because he has learned it and is trained to do it.
  • Who looks good from a camera doesn't just depend on how you look. There are people who look fabulous to the human eye - but cannot have any effect at all through the lens. Especially if the photogenicity requirements are not taken into account when taking the picture.
  • In order to look good in front of a lens, the following points must be observed: liveliness, movement, contrasts, simplicity, shape, proportions and levels of focus.

Looking good: Who loves the camera

There are inconspicuous contemporaries without great grace, which the lens of a camera and the right light enchants into a charismatic personality.

In this case, professionals say that the camera loves an actress or an actor, that he or she is photogenic.

For marketing and communication with film and video, as well as in photography, there are a number of established and proven tricks and tips from practice, how to formally depict people influence positively can.

Looking good and being photogenic are not just a matter of subjective perception.

What does photogenicity mean?

The following is not about who whether it is a moving picture or a still picture. It's about the question What can independently provide the camera for this person. There are three things to keep in mind. You can't look good without:

  • Firstly, the basic guidelines for image design also apply to the consideration of the phenomenon of photogenicity.
  • Second, looking good naturally depends on what is being filmed or photographed in which lighting conditions.
  • Thirdly, the shape of the people in front of and behind the recording devices always plays a role.

Photogenicity, looking good in front of the camera, also has to do with the question of the angle from which one is taken. Actors or models often speak of the "good side" - they know from which angle they look perfect. Mostly it is about the lateral position of the camera (how far sideways is it positioned) and less about the camera perspective (top view, bottom view, etc.). Half-profile recordings and profile views such as half-rear view are the exception.

Where the face is in the center, the front view counts.

What does image effectiveness have to do with looking good?

Looking good means nothing else than looking good in a picture. That is why it is also called image effectiveness. Or, better known, one speaks of the Photogenicity.

In order to look good or just be photogenic, the professional observes the following basic rules, tips and tricks:

AFotogenicity = presence

People or animals, basically all living objects, always look better and are easier to depict than inanimate subjects. Anyone who has ever seen so-called pack shots (product shots) in a commercial will know how to sing a song about what is photogenic. However, like no other medium (with the exception of photography), films and photos can bring static objects to life and visually enhance dead objects so that they look good.

Bphotogenicity = originality

Thanks to new information, exclusive, rare content and unseen imagery always have a stronger effect than what the viewer already knows. This applies to images shot in real life, such as footage from the archive. You can score with originality and look good, even if you are not a supermodel.

Cphotogenicity = dynamism

Movement in the picture creates dynamism, which always works better than static. Movement looks good because it (symbolizing liveliness and life) is positively linked to human perception. The viewer of an image “clicks” faster if a photo or video recording appears dynamic. What was said in advance about originality also applies here.

DFotogeneity = image structure

Images with a clearly recognizable foreground, middle ground and background are always better than those without image levels and without image composition.

Whether living or dead objects, whether an exclusive recording or a copy, whether a CEO video or testimonial, whether static or dynamic motifs with or without foreground, background and middle ground - they all follow our formal viewing habits in terms of photogenicity and good looks Perceptual psychology and thus the five principles of looking good. They are supported by the right lighting. In the case of interviews or video statements, this usually follows the principle of 3-point lighting.

Looking good in front of the camera: 5 points you have to consider when it comes to photogenicity

There are five tried and tested rules for the so-called formal image effect, i.e. looking good. Of course, it is always about the question of what looks good to the viewer. And what not.

1Simplicity increases your photogenicity

For human eyes, simplicity, clarity and order are the basic requirements for photogenic images. The moving image can shine through the sequential narrative style and, through the image composition and the cut, break down the image motifs not only in terms of content but also in terms of visual effectiveness.

2 Image contrast makes you look good

Contrasts have their place not only in the dramaturgy, but also in the work of the cameramen and photographers when it comes to looking good. When differentiating between light and dark, the image contrast helps to make objects appear three-dimensional and look good. The more spatial an object appears, the more real and lively it seems. This provided that the contrast does not exceed a certain maximum and does not contradict our usual viewing experience.

3 Size and shape direct the eye

Close-ups, also a specialty of storytelling with video, are more effective for the appearance and the photogenicity than wide image sections (long shots). One of the reasons for the effectiveness of close-ups is the fact that smaller image details have fewer but clearer shapes, which make them appear larger at the same time.

4 Differences in sharpness cause photogenicity

The use of sharpness levels and thus the sharpening of details in the middle of a blurred image environment helps our eyes and brain to focus effectively. That's what we call looking good. This visual aid in the form of focusing on action-relevant content is perceived by our brain as attractive. We then say that photos or moving images look good.

5 Repetition in the formal structure is attractive

The repetition of individual photogenic form elements within an image or scene enhances the uniformity of the image. They make image compositions and recordings appear perfect.

In summary: Look good and photogenic

If you want to look good, you can rest assured: There are tips and tricks on how a positive image effect can be formally created. What is photogenic and how photogenic can be promoted is not just a coincidence. This knowledge is extremely important, especially with CEO videos. Anyone standing in front of the camera lens can be good - or bad - come along. Talent is not only in the eye of the beholder, but also in that of the director and cameraman.

If someone tells you that you are photogenic, it really means nothing other than that pictures of you are more beautiful than yourself.
Ritu Ghatourey

However, even the best camera person cannot influence what kind of face or body is present. As with spelling, whatever it is, “beauty” has no obligation to be fair. But, as we have seen before, looking good does not necessarily depend on it.

Photogenicity: what does the future hold?

Anyone who would like to know what image effectiveness and photogenicity mean for themselves can test the visual attractiveness of their face online immediately and free of charge: employees at ETH Zurich have developed an algorithm for this purpose. But watch out! The appearance is assessed by a neural network based on ... - a photo. And, like all visual communication, this also depends on observing the five rules for looking better.

Conversely, it is also important to be aware that looking good and being photogenic alone do not guarantee you long-term success. This is also shown by the top 10 most absurd commissioned films.