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Corporate Reputation and Professional Service Firms
Maximilian Gehring analyzes the importance of a company's reputation for attracting highly qualified young talent in professional service firms such as management consultancies and auditing firms. The author examines the complex interrelationships in theoretical and empirical terms. In addition, he derives various instruments of graduate-related reputation management for the PSF industry.
- The relevance of reputation for graduates
- Status quo of resource-related approaches as the starting point for a graduate-specific reputation
- Critical resources and structural modeling of reputation management
- Media and personal relationships as information vehicles for reputation
- Reputation management instruments
The target groups
- Lecturers and students of business administration with a focus on Management of Professional Service Firms and strategic human resource management
- Specialists and executives in management consultancies and auditing companies
Dr. Maximilian Gehring obtained his doctorate at the Chair for Business Administration, Organization and Personnel (Prof. Dr. Max J. Ringlstetter) at the Catholic University of Eichstätt-Ingolstadt and works as a management consultant.
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