How US sales are increasing


MUNICH (COMPUTERWOCHE) - Despite the weak economy, total income from online purchases in the US increased year-on-year in the fourth quarter of 2001. According to studies by the US statistics office Census Bureau, sales climbed 13.1 percent from 8.88 billion to around ten billion dollars - not including income from the tourism and food sector. Compared to the previous quarter, sales even increased by around 34.4 percent. Compared to this, total retail revenues grew only 9.5 percent. Obviously, the online shops profited more from the Christmas business than the brick and mortar shops.

Forrester Research analyst Chris Kelly believes that the growth in online shopping is mainly due to new customers. The market researcher suspects that after the terrorist attacks of September 11th, many Americans used the web to transfer donations via the internet. Then they would have made a few purchases. In addition, Kelly assumes that the offers on the web were cheaper and were therefore used more in view of the economic crisis.

Overall, the online retailers turned over around 32.6 billion dollars last year. This corresponds to an increase of 19.3 percent over the previous year (27.3 billion dollars). In comparison, total retail sales grew only 3.3 percent. (mb)