How useful is Etsy

In order to find out how you can stand out from the crowd, you must first identify your competitors and their unique selling proposition in contrast to yours. This is one of the first things to do in finding the right marketing strategy, whether or not you are selling on Etsy. That said, you need to take a specific look at the Etsy situation as well. You can't stand out from the crowd if you don't know what the crowd is made up of in the first place. In addition, you will probably find yourself confronted with international providers on Etsy who were not present on your previous channels.

In order to identify the most successful sellers in your segment, you should first slip into the role of the buyer yourself, search for products like yours and analyze which competing offers you will encounter along the way. You can proceed more systematically with the help of the Etsy Rank tool, which is also available in a free version and which determines the most successful sellers in your segment for you. Don't just take a critical look at competitor pricing and offerings, but also their designs, photos, and product texts. What works and what doesn't? In the meantime, you will receive valuable inspiration for your shop design. But above all, you will find out which buyers' needs are not yet being met. Find your Etsy niche.