How do I make fake tweets

A guide to the Twitter audit

To get the most out of Twitter, you need to keep your account in good shape and know who is following you. With the Twitter audit process, which we present in the following, you can stay on the ball in the Twitter sphere.

If you are particularly interested in a certain area, you can simply click on the chapter here:


First considerations

Before you begin the exam, you should have a strategy on hand. As a starting point, we recommend our Social Media Marketing Guide, which will help you decide what you want to achieve and how you can best achieve it.

Without setting objectives, a Twitter audit will be very difficult. Success for a charity is very different from that of a coffee shop. So you need to know what you want to achieve so that you can best analyze your results.

Check the profile


First things first, let's take a look at your profile page. It is the place with most of the information about your business and there is a lot to do here.

Bio

Your bio should be very explanatory. If someone comes to your page from another place, they should be able to see what you are doing very quickly. Make sure your other details are correct and include your website. Better yet, use a service like Bitly for a shortened link that you can track clicks.

Profile photos

Next, check that your current logo is being used as your profile photo. It is of course very important that you maintain consistent branding across all of your platforms.

The cover photo is something you can be more inventive with. We've created a simple design for all of our social media channels, but others use photos of employees or advertisements for your services.

Think about which approach best suits your company. And don't forget: it's Twitter and social media, you can definitely get a little creative here.

Pinned Tweets and Moments

Twitter gives you the option to pin a tweet at the top of your page. This can be a good way to promote new content, news, or more information about your company. Make sure that the pinned tweet is up to date and change it with new content if necessary.

In our case, we pin tweets that promote more extensive content. But we also use it to inform our customers about product updates and events.

There is also a Moments tab on the Twitter profile page. With Moments, you can bundle a group of tweets to create a thread of content. This can be very useful for telling a story, gathering useful information in one place, or summarizing events.

If you're looking for inspiration, check out our created moments here.

Check the audience


Now that you've checked your profile, it's time to take a look at who's following you. This will give you information about what types of content to post and whether your current audience is appropriate to meet your goals.

Identify fake profiles

A good first step is to check if you have many fake accounts following you. You can put your username into this tool and it will tell you roughly how many you have. There's not much you can do about it unless you want to spend money finding and blocking the fake accounts. But it does give you a more real view of your account.

Understand your followers

Next, you can analyze who your followers are and what they are interested in. Our Audiences tool can do just that. You can see your most influential followers, see what content is popular right now and organize them into groups.

Brandwatch Audiences has a lot more features. You can find out more here.

Brandwatch Audiences isn't the only option. There are some free alternatives that you can take advantage of. However, they have fewer functionalities and do not go very deep in their analysis.

Twitter’s own analytics platform gives you information about your followers. You can see data on interests, demographics, lifestyle and even what devices they are using.

There is also Moz’s Followeronk. Followerwonk can examine all of your followers and provide you with details about their usage habits. However, the tool is only free for accounts with less than 25,000 followers.

Check the tweets


Now is the time to take a look at the tweets. Don't worry, you don't have to go through each one. There are better ways to check the tweets. Here are some things to take a look at.

Delete old tweets

Since its inception in 2006, Twitter has had a lot of old and outdated tweets (not to mention embarrassing ones). These tweets can be searched and dug up. It can make a lot of sense to delete very old Tweets to ensure that only correct information is present.

There are a few tools you can use to delete old tweets and you can also create tweets that will be automatically deleted after a certain amount of time. TweetDelete and TweetDeleter are two good options.

What works and what doesn't

How are your tweets being received? Our Brandwatch Analytics Platform is a powerful tool to help you find out. You can set up a channel that tracks all your posts and see which ones get the most impressions and retweets, as well as other information.

You can quickly see your best and worst tweets in a table that is easy to sort. This will give you an idea of ​​what type of post your audience likes and adjust your strategy accordingly. You can also analyze any tweets that you mention.

You can also see this in the Twitter Analytics platform. You can take a look at the performance of your tweets, but you cannot look at it over a long period of time. Instead, you can export the data and use it to create a table that looks at a time period that interests you.

Use Google Analytics

Google Analytics can also be a great option for Twitter testing. It picks up traffic from Twitter, but by using Google’s Campaign URL Tags you can differentiate between organic and your own traffic. So you can see how much traffic your posts are getting, what content is working, and what is converting.

You can use Google's own tool to create URLs. It's very simple but powerful. Make sure you use the same setup for URLs throughout so that you can compare results over time.

If you have not yet used any campaign URLs, you can find more information here.