Why did Hummer stop production?

Hummer before the end: GM stops production

If you want a brand new lobster, you should hurry. Because General Motors has stopped the production of the road monster due to unprofitability. The brand is being sold to China, the deal is in its final phase.
A piece of auto history came to an end this week. The crisis-ridden US company General Motors ends the production of civilian Hummers; however, the military ancestor HumVee continues to be produced for the US Army.

Possible production in China

The Chinese company Sichuan Tengzhong Heavy Industrial Machinery does not want to break the brand down into "lobster chips": Not only the brand and name rights to Hummer are taken over, but also the production facilities and the contracts of the sales network. The parties have agreed not to disclose the price, but the Chinese and American authorities have yet to give the go-ahead for the sale.

In the previous year, GM only sold 15,000 Hummers. In the wake of the financial crisis and greater environmental awareness among car buyers, it became increasingly difficult to sell a colossus that needed thirty liters of fuel per 100 kilometers.

No lobster without Arnie

The history of the civilian Hummer began in 1992 when the then action star and now California Governor Arnold Schwarzenegger wanted to use a military Humvee as a road vehicle. He was so enthusiastic about the first civilian model that he ordered eight of them. Since then, the Hummer has developed into a cult vehicle for three generations that polarized like no other.

For Ari Fleischer, spokesman for the former US President George W. Bush, the lobster was about the symbol of "our God-blessed American way of life". The prominent US environmental activist and three-time presidential candidate Ralph Nader, on the other hand, described the gas guzzler as the "symbol of American arrogance par excellence".
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