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“With the purchase of a product, the partnership with the begins
Customers just started "
Interview with Michael Landsberg, CEO Landsberg First Class Aesthetic
Landsberg First Class Aesthetic has been a fixture in the aesthetic industry for many years and combines innovative, scientifically sound product quality with a special focus on exceptional customer service. In the second part of our interview, we spoke to company boss Michael Landsberg about the company's special philosophy and new products in the portfolio.
Mr. Landsberg, to start with, can you describe the special approach of your company briefly and concisely?
Research is carried out worldwide, we are always present at international specialist congresses and only work with renowned institutes and practices. We represent the world's most successful manufacturers and transport specialist knowledge from medicine. There is also a scientifically sound academy - almost always fully booked - which is run with passion and teaches success-oriented.
The concept also extends far beyond Germany. Landsberg First Class Aesthetic stands for international influence and overview and in this respect enjoys a kind of monopoly position. All of the company's products are interlinked, such as the Visia 3D deep skin analysis from Canfield and the award-winning Skinbetter Science product line from Landsberg. We have been working closely with Douglas C. Canfield personally for over 10 years, who developed a special Visia Deluxe Edition especially for Landsberg. For the doctors as our customers, this has the inestimable advantage that they can authentically analyze and present the respective treatment success of Skinbetter Science in the system with each recording.
Since you already mention this example: Canfield is generally known in the market for continuously improving its technologies - especially in the software area. What is so special about the variant specially developed for Landsberg?
Canfield is the global market leader in medical 2D and 3D imaging and has supported more than 2,000 clinical studies and cooperates with thousands of study centers around the world. At Canfield, the important market position and the genuine strengths of Landsberg have been recognized and therefore a special edition Visia Deluxe has been brought out especially for us. The special thing is that all of Landsberg's marketing organs are integrated into Visia. Landsberg offers everything that doctors have never studied and what - as far as advertising is concerned - they are not allowed to do so in terms of professional ethics. Skinbetter Science, on the other hand, is known on the market for innovative combinations of active ingredients and innovations that have never been seen before in any skin care product anywhere in the world. The interlocking of both elements is unbeatable.
We already got to know you in the first part of our interview as a committed advocate of the “4-pillar principle” that you designed yourself. There is something solid and reliable about pillars, but possibly also something static. Are there regular “renovations” on the “4 pillars”?
Yes of course! Landsberg is and will always be innovative, just "on the pulse of the aesthetic times". We are not only on the lookout for new technologies, but also ensure, in constant cooperation with the respective manufacturers, to continuously improve the technologies that already exist in our 4-pillar principle. We want our customers to be able to optimize their cost-benefit ratio by using our products.
Only recently, two innovative, highly effective active ingredients for the JetPeel, produced in accordance with the EG-KVO, came onto the market. This form of therapy, unique in the world, is painless and non-invasive and can be used in these dermatological areas in addition to other cosmetic and aesthetic treatment fields. On the one hand “JetPeel Sweatless” for the treatment of hyperhidrosis; Here, in a study by the University of Pavia, sweat production was reduced by 15% in 15 test persons. On the other hand, “JetPeel Acne”, which regulates sebum production, eliminates bacterial and mycotic pathogens and has a healing effect on the skin. As you can see, we really always have something new to offer our customers! With us, doctors always have the best and most scientific innovations at their fingertips.
You already have something completely new from Canfield, as we heard?
From our point of view, the current Visia Gen7 Deluxe is the new superlative in professional skin analysis. With this system, as a doctor in aesthetics, you not only have a competent consultant at your side, but also the best salesperson, because all your services and products can be integrated into the objective, neutral assessment of the skin analysis. The software contains a comprehensive database for evaluating the results of your customers and each skin analysis result is compared to a comparison group of 100 people of the same age and skin type. Expert advice is the basis of every cosmetic or medical treatment and the Visia system helps you to show your customers which treatment steps are necessary to achieve the desired result.
A lot of basic research was carried out here by means of scientific assessment and analysis of treatment results and numerous international approval studies. The precise bookkeeping of treatment progress is implemented through top technology for Canon camera systems as well as through the development of unique lighting components for realistic representations of the 8 analysis features.
The individual pictures taken with the 24-megapixel camera from 3 different positions impress with the extremely high resolution of each and every small detail. In this way, deficits can be made visible and treatment parameters can be determined. And of course every single treatment progress can be visualized in a simple and understandable way, which has an extremely positive effect on patient satisfaction.
The Visia 8.2 software is brand new and just released by Canfield. This is really exciting, especially for dermatologists! It can visually represent an injection with e.g. hyaluronic acid on the patient picture before the dermatologist even injects the active ingredient. Individual areas can be highlighted and simulated with simple clicks on the PC, such as the forehead or cheek area. This is a new milestone which once again sets Visia - and thus Landsberg - apart from the competition.
Are there any news from Skinbetter that could be of interest to our readers?
Absolutely! But let me go a little further here and first explain the clinical-medical background of the brand in a little more detail. Skinbetter Science's clinical skin care products come from Restylane and Dysport pioneer Jonah Shacknai.
Shacknai comes from medical science and has patented many groundbreaking formulas. These will only be introduced after scientific-clinical studies have proven their effectiveness and the results of the leading products on the market to date have been exceeded. Every clinical study is accompanied by the Canfield Visia camera and delivers evident results. Here, too, the synergy between the manufacturer and the main general distributor of the world's leading manufacturers is evident. For our customers, this clinically sound skin care series is ideal for long-term patient loyalty, as these products are only available in selected aesthetic practices.
It goes without saying that Skinbetter is continuously developing completely new products. But only when studies with an absolutely low test subject failure rate are highly positive, the respective product is finally published. In this respect, we are particularly happy to be able to offer the “Trio Rebalancing Moisture Treatment”, a brand new product in the Skinbetter line. With the patented formulation including linoleic acid and hyaluronic acid, the balance of dry skin is restored in a unique way. The appearance of fine lines and wrinkles is visibly improved by continuously reducing the dryness of the skin.
The presented product quality of the portfolio is of course a very important aspect for success in the market. What else do you do to support your customers?
We offer our customers a comprehensive all-round service, which means we advise and train intensively on all of our products and devices. Thanks to this professional approach - in combination with the scientifically based products - our customers are more than satisfied. Landsberg First Class Aesthetic is known for its strict, evidence-based selection process, in which significantly more technologies and products are rejected than are included in the portfolio. Together with my team, I have very high demands on the quality and safety of all materials and processes used.
In addition, with our institute finder, for example, with advertisements for patients and end customers and much more, you have a strong advertising and high-tech partner at your side. Nowadays, in many industries, the cooperation between seller and buyer ends with the purchase of a product. Due to the close cooperation, accompanying advice and training and the constant optimization of our products, the partnership with the customer at Landsberg First Class Aesthetic is only just beginning at this point!
With regard to your advertising in the current issue, we heard that you have a very special offer for our readers that has never been seen before?
Yes, very special and especially for doctors. Visia alone does not bring much, because it has to be marketed professionally in the doctor's office. We can integrate Skinbetter as a care line in connection with the Visia Gen7 and the Landsberg marketing package in an all-round doctor leasing. The advantages are obvious, because in this way even cosmetics can be leased indirectly. The whole thing is of course 100% tax deductible in terms of costs, precisely because leasing. As a strong partner for our customers, we can also access very special leasing conditions! The highlight on top of that is that the first leasing installment is only due from the 7th (!) Month, ie a completely financially neutral, risk-free start in the “upper class” of aesthetic dermatology. Interested parties can find all detailed information on this at www.landsberg.eu.
Dear Mr. Landsberg, thank you very much for the interview!
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