Where can I find high quality blogger templates
Blogs have long been part of the standard repertoire of the content marketing strategy of many companies and influencers - after all, they can be used to generate new prospects and, ultimately, customers with exciting content. However, in order to stand out from the endless expanses of the blogosphere, appealing designs are also becoming increasingly important. In this article, we will show you which of them we particularly like.
Why blog design matters
Your own blog offers an ideal platform to get in touch with potential customers and to position yourself as an expert in the subject areas in which your own products and services move.
The recipe for success is simple: The problems and needs of the target group can be addressed with exciting, informative and advisory content. This creates trust and helps build a user relationship that can ultimately be converted into sales of one's own products and services.
However, for a successful blog, in addition to relevant and exciting content, the appearance must also be right. This includes an appealing design as well as high-quality graphics and images that invite you to read in the first place and - just as importantly - encourage you to linger, keyword: user experience. Interested parties will only be happy to come back if the user feels comfortable on the website, if the articles can be read easily and the navigation is user-friendly.
Blog design - 13 best practices
In the following 13 blog examples, the overall package of high-quality content and attractive design is right. With the best practice examples from various industries, we want to give you inspiration and learnings for your own blog. Of course, the list is not complete, it is subject to our subjective selection.
Source: Screenshot mitvergnuegen.com, October 21, 2020
With pleasure is a culture magazine for the German metropolises Berlin, Hamburg, Cologne and Munich. From event tips and restaurant guides to news from the city and current lifestyle topics - the blog does not only put you in the mood for pulsating city life with its content. With its hip and intuitive design, the creators will convince even the last cultivar.
Already on the homepage, users receive cultural tips and information about what's going on in the city for the next few days at a glance, attractively presented with high-quality photos and bright colors. Below is an interactive city map, hidden behind a picture of a lake, which clearly maps 21 tips for spending free time in Berlin using pins in the relevant locations.
Directly below are the tips with a picture as small informative articles - including important information, opening times, address and prices. Users can easily jump back and forth between the post and the map pin, as both elements are networked with one another.
But it is not only the card that impresses with its particularly intuitive operation: thanks to the user guidance, a clear article structure and reader-friendly whitespace in the articles, those who are eager to go out can quickly find new inspiration for their leisure time.
In addition, the blog has discovered a completely new direction in terms of content, as various podcast content is now gathered under one roof: Topics such as partnership, child-rearing and also a series of future prognoses ("Today in 5 years - the future podcast") are represented .
From the fact that this content format, including new topics, made it onto the blog, it can be seen that With pleasure has its finger on the pulse: The broad presence in this media area is a good answer to the increasing popularity of podcasts and also to be read as a reaction to the pandemic year 2020. Because those who have to stay at home are more interested in entertainment formats and naturally less in tips for going out.
Source: Screenshot mitvergnuegen.com, October 21, 2020
Linda loves ...
Source: Screenshot on lindaloves.de, November 30, 2020
The fashion and lifestyle DIY blogLinda loves ... impresses with its minimalist design. A white background and a generous division of the elements give the visually powerful handicraft instructions their necessary space.
The blogger Linda Seel, together with her co-founder Steffen Seel, stages her creative ideas with high-quality illustrations and YouTube video embedding on the home page, in order to then document the DIY projects step by step for the user using small photo sequences or explanatory videos.
Bake to the roots
Source: Screenshot on baketotheroots.de, October 21, 2020
Tea cake with marzipan and figs, milk rice cake with organ blossoms or “cruffins” - users enter the baking blog Bake to the roots, she is immediately overwhelmed by an armada of innovative baking specialties that make your mouth water. Large picture tiles showcase high-quality close-ups of exquisite calorie bombs and ensure that users reflexively preheat the oven.
The well-known blog follows the principle of "eat with your eyes" and proves how important visual staging is in the food blogging area.
The “sugar-free” category is also represented directly on the home page. Here, nutrition-conscious hobby bakers will not only find sugar-free delicacies, but also tasty recipes from the areas of keto, no-bake, low-carb and gluten-free baking instructions.
And there is also a large selection of recipes for vegans, which can be easily found using the website's own search function or by clicking on "Recipes"> "Vegan recipes".
When it comes to user experience, the blog is convincing across the board: with a click on the article images, the recipes can be quickly added to your own Pinterest watch list and every hobby baker can find the desired recipe category via the navigation bar - optionally also in English.
23 QM style
Source: Screenshot on 23qmstil.de, October 23, 2020
Blogger Ricarda has an eye for the stylish and already gives an idea of this through the blog design. On the homepage of the blog 23 QM style A large, rotating carousel element presents the latest blog posts. A corresponding preview is available via mouseover.
Otherwise, large images on a white background and a few dividing lines dominate - 23 QM style impresses with its minimalist design and proves that you don't need fancy fonts or spectacular themes to put your content in the limelight. The placement of the footer, which only rolls out to the bottom of the page after scrolling, is also elegantly solved.
Source: Screenshot on filmtourismus.de, October 23, 2020
The film tourism blog is to a certain extent a travel blog for film buffs. Blogger Andrea documents her trips to film locations here and shows the utmost care and order in her preparation of the trips. Users can choose to view the locations according to films and series or directly according to locations.
Access via an interactive world map is also possible. The film tourist impressively shows how clear navigation works and how this can serve as a template for blogs that also want to map encyclopedic knowledge.
Moments of Taste
Source: Screenshot on tastsmomente.com, 10/22/2020
Similar to the baking blog Bake to the Roots, the cooking blog is also setMoments of Taste on the power of images. The start page resembles a Pinterest collection or the well-known Instagram picture tiles.
Instead of recipes, the user initially sees simple-looking images of the finished dishes or special locations that are associated with the dishes. A teaser for the respective recipe only appears with a mouseover.
Source: Screenshot on tastesmomente.com, 10/22/2020
The blog is aimed specifically at amateur chefs who are looking for inspiration for their next culinary project. The lavishly draped delicacies on the high-quality pictures speak for themselves. Interested users simply choose from the colorful selection of starters, main courses and desserts and then find detailed instructions on how to cook them. A lot of whitespace contributes to a pleasant reading flow here.
Source: Screenshot on uberding.net, 10/20/2020
The blogger couple Mia and Thies fromUberding reports on travel and lifestyle topics and impresses on several levels. Huge hero images are displayed above the articles as header images that encourage reading.
In addition to high-quality photos, the travel videos, in which spectacular drone shots can be found again and again, make you want to go on your own exploration tours through world history. In addition, the articles are arranged on a wanderlust world map and can be navigated to the desired destination.
Source: Screenshot on dandydairy.de, October 21, 2020
The fashion blogDandy Diary pursues a progressive, artistic approach to its design. The style guide for the big city hipster is deliberately trashy: brightly colored backgrounds and emojis paired with rotating images and wobbling letters - the uncompromising design is particularly impressive in the mobile version.
All contributions are set in scene with a new background color and can thus be quickly distinguished from one another - this is simple but effective. Analogous to the target audience, blog design knows no boundaries and taboos - in this way the blog itself becomes a work of art.
Source: Screenshot on langweiledich.net, October 20, 2020
The entertainment magazine LangweilDich.Net comes up with large pictures and equally large headlines. The effective staging of the themes ultimately makes use of the eponymous promise. The user is quickly presented with various articles so that there is no boredom. In addition to the magazine-like view, the switch to the classic blog design is also offered.
Similar to Dandy Diary plays BoringDich.Net its strengths especially in the smartphone view. Thanks to the mobile-optimized start and article pages and the clear menu, the entertaining blog looks more like an independent app with the navigation that users are used to.
Source: Screenshot on louisadellert.com, 10/20/2020
The blogger Louisa Dellert has come a long way in choosing her topic niche: As a former sports and fitness influencer, she now mainly reports on self-love, environmental protection, sustainability and politics on her blog of the same name. The optical credo: white background, subtle lines and large-scale images.
The navigation is particularly user-friendly, as posts can be sorted according to certain main categories. In addition, there is another content format with its own podcast “LOU”, in which blog visitors can learn more about the founder and her view of the world and society.
It will certainly not get boring so quickly, because Dellert regularly invites interview guests from politics and business to discuss current developments with them.
This is Jayne Wayne
Source: Screenshot on thisisjaynewayne.com, 10/20/2020
Another blog that not only has a specific issue on the flag, but also actively participates in several fields, is This is Jane Wayne. Here a collective around the founders Nike van Dinther and Sarah Gottschalk blogs about topics such as fashion, feminism, literature, politics, culture, beauty, interior and lifestyle.
The target group: urban, young women who want an interesting and varied mix of consumer goods and social criticism.
With such a wide range of content, web design is all about one thing: order. This is Jane Wayne solved this well, because in a clear bar "above the fold" the blog visitors can decide directly which category they are interested in today.
This is where the playful elements characteristic of the blog can be seen: Just like the ornate logo, the design of the categories is also a bit more unusual, as the words change color when they are hovered over and lean to the side. In addition, a practical sub-category directory folds out.
If you prefer to browse in peace, scroll down further and find a colorful mix of articles in a tile display. The individual, feminine handwriting of the blog is not only reflected in the idiosyncratic and exciting headlines, but above all in the graphic design.
Word garlands, collages and comic style meet and serve as an impressive background for the content. The message: You can be a self-confident, politically interested woman and still like beautiful things and little gimmicks.
Sugar, cinnamon and love
Source: Screenshot on zuckerzimtundliebe.de, October 20, 2020
The name of this blog already gives it away: Sugar, cinnamon and love are all about baking. Author Jeanny delivers a thoroughly sweet mix of culinary evergreens and new discoveries. The blog takes an interesting route in terms of layout: the last three posts appear directly under the logo as a clickable carousel of images with a semi-transparent title and tags.
If you click on the “Fruity” tag, you will be taken directly to all the results for this category - very practical for fans of certain flavors and a big plus when it comes to UX.
Source: Screenshot lilies-diary.com, 25.10.2020
The lifestyle and travel blog Lilies Diary takes its readers not only to distant places, but also to the children's room at home. Sustainable lifestyle, minimalism and excursion destinations inside and outside of Germany as well as small DIY guides are topics of the blog.
Minimalism is not only addressed in the postings themselves, but also implemented in the design of the blog: Lots of whitespace and subtle colors determine the presentation. The navigation is just as easy and catchy.
Visitors can either get to a specific topic cluster via the category tab or, if a particular post particularly appeals to them, move directly to the article by mouseover over the image. Share buttons for social media are also embedded at the end of each post. Avid readers can share the article directly via Facebook, WhatsApp, Tumblr or Twitter - or remember it on Pinterest.
The user experience is also important when it comes to blog design
The listed best practices for blog design show that the visual presentation must always be tailored to the target audience and the thematic focus. In the case of information-driven advice content, the design should always contribute to the reading flow, starting with clear navigation and a meaningful article structure through to an easily legible font or font color.
The trend in DIY and lifestyle blogs is predominantly towards minimalist, functional designs: dark text on a light background, no superfluous decorations or sprawling sections of text.
The focus is different when it comes to visually stunning topics such as food, travel or fashion: Here, of course, the eye eats, travels and dresses, so high-quality pictures, videos and equally stylish blog designs should support the inspiring character of the blog. A particularly interesting mixture of different style elements can be found where the worlds meet: for example travel and minimalism or politics and fashion.
Ultimately, the design should always serve the user experience, which is particularly clear when looking at the mobile blog versions. The blogs listed here are based on the familiar navigation structures of social networks or apps. In the article overview, similar to Facebook, for example, continuous text is reduced to a minimum and the content is teased via meaningful images.
A clear menu also offers the option of navigating specifically to the individual sub-areas of the page.
Cover picture: HAKINMHAN / Getty Images
Originally published December 3, 2020, updated December 03, 2020
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