Why are employees the most important asset
Why employees are the most important asset in a company and how you look after it
Companies that make the mistake of paying more attention to their machines than to their own employees are giving away their most valuable capital.
A company stands and falls with its employees. This one sentence already says what I want to make clear to you in the following article. You are the boss, but your company cannot and will not function without committed people who are completely behind you.
Employees are the most important asset that a company can have. Business people have to keep this fact in mind and, above all, appreciate it every day. It is not without reason that the topic of employer attractiveness is becoming more and more polarized.
If you have succeeded in recruiting qualified employees for your company, then of course you want to keep them too. It is a misconception that staff can only be tied up with financial means. Without a doubt, gifts of money are always welcome, but they are not the ne plus ultra. It is more important to express your appreciation to each individual colleague. A current example: Christmas parties are currently being held in almost every company. The executive floor thanks you with good food and presents. It depends on how the Christmas gifts for employees are selected and presented. The more you worry about it, the better. It should be individual and personal. With a fuel voucher, you'll be sure to hit the bull's eye with the employee who has the longest way to work. A family man, however, is more happy about a ticket for an amusement park. Do you understand what i mean?
Capital maintenance through needs assessment
Your goal as an entrepreneur is to increase purely financial capital. However, you can only generate sales if you also look after your most expensive capital, i.e. your workforce. You can only perform if you are motivated. To meet your employees' needs, you need to put yourself in their shoes. Maslow's hierarchy of needs sums it up.
- Basic and existential needs
- The need for security
- Social needs
- Recognition and appreciation
The lowest component of the motivation pyramid covers basic needs such as eating, drinking and sleeping. In practice, this can be easily implemented with regular working and break times. In this way, you give your employees a healthy balance between work and private life. Depending on the size of the company, this can also include a canteen.
The feeling of worry is also part of maintaining capital. As a boss, you can, poetically speaking, score points with your protective instinct. This includes optimal occupational safety, especially in production companies. But the certainty of having a permanent job also strengthens the feeling of security of your employees.
The social desires are aimed at togetherness. Make every single employee feel like they are part of the community. The feeling of belonging to a group can be implemented well, especially when working in a team.
Point 4 of the motivation pyramid represents the demand for appreciation and recognition. As already mentioned above, performance does not necessarily have to be rewarded with cash. A heartfelt thank you shows your employee that you appreciate their work. In addition, all measures for professional success, for example a promotion, also belong to this level.
Your employees are not puppets! Therefore give them the opportunity to develop themselves. As far as possible, these can be your own ideas in production development, or suggestions for a better sales strategy. Every employee can be an asset to the company with their individual talents - you just have to let them.
Employees: cost factor or economic strength?
A mistake that unfortunately is still made in many companies is to see the workforce as a pure cost factor. Of course, the employees have to be paid and the ancillary wage costs have to be earned first. But to push the savings bar here is the wrong way. Your employees are your capital, don't forget that. Invest in their professional development and you will be rewarded in the long term. In the future, you will no longer have to deal with the “bugbear” shortage of skilled workers.
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