Starbucks really recycles

More ways with reusable cups

Fundraiser with Starbucks

Whether walking on the street, on the train or running in the train station - eating and drinking “on the run” seems to be the new trend today. The amount of service packaging in the more than doubled between 2000 and 2015. The annual amount of single-use plastic tableware in Germany is 100,000 tons, for paper and cardboard it is as much as 220,000 tons. Meal and garbage have become synonyms - one of the three reasons why, according to the Federal Environment Agency, the amount of packaging waste in Germany is still increasing steadily.

The focus of the one-way gastronomy is the one-way cup - used once and then thrown away. German citizens use 2.8 billion disposable cups every year. Even if the disposable cups are mainly made of cardboard - a plastic coating ensures that the drink cannot leak. In addition, disposable plastic covers and stirring sticks are used. All of this consumes wood, energy and other raw materials. In addition, recycling of the paper cups is problematic due to the plastic coating.

So it's time to declare war on the disposable cup: for example, by looking for a place in the café on the way, which offers the drinks in washable porcelain dishes.

For people who still want to keep moving while drinking, there is often an alternative on offer: the reusable cup. A reusable cup can now be found in almost every household and can be filled on site. There are now deposit systems for disposable cups, so "Recup" offers this variant throughout Germany.

The trend towards reusable cups is now also being continuously promoted by Starbucks and the WWF in Germany. From now on, customers can bring their reusable cups with them and have them filled in every Starbucks branch.

In order to really motivate many people to switch to reusable cups, the already existing discount of 30 cents for the use of a reusable variant is supplemented by an additional fee for one-way. From January 2020, every customer will be charged a fee of 5 cents on each disposable cup. Tests in Berlin and Hamburg have shown this measure to be quite effective: orders in reusable cups have doubled over a period of around eight weeks.

However, the monies from the one-way cup fee are not simply booked as additional income. Starbucks and the WWF want to use the funds to ensure that the proportion of disposable cups used continues to decline through information work and projects.

The reusable cup as a daily companion - like an umbrella, reusable bag or backpack. This is the goal to hopefully halve the amount of single-use packaging used in the catering industry - maybe in a few years.

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