How do I design a QR scanner

Designing QR Codes with a Location QR Code Generator?

Oui-oui monsieur, Le Code QR! 🥖🇫🇷

So let's imagine the French could say "QR codes" (but probably not). In this post we will focus on that Location QR code generator concrete. Where can you find them for free? Now you might be wondering what QR codes have to do with location in the first place. The thing is, they actually go very well together like baguette and cheese.

Ok, what do I need location QR codes for?

Location QR codes are super effective at Bring people where you need them you. Maybe it's your business or you're organizing a meeting. The point is that once they scan the QR code, they immediately have the location in their phones. The best part is that it will already be in Google Maps, which gives you a ton of other good information about your business.

With the help of dynamic QR codes Things are getting better. With the help of location QR codes, you can address your leads and customers again online. You can do this in Pageloot with the help of the Google Analytics ID or Facebook pixel function. You can have all the data that your QR codes have scanned in your favorite marketing platforms.

Alternatively, you can use Pageloot's built-in statistics to see not only the time but also the location of scans. Where was scanned, which QR codes were scanned most often. This will help you understand what works better where.

The 3 most important points to consider when designing location QR codes

Step 1: Make a QR code for Google Maps out of it

Google Maps is way ahead of the competition just because almost everyone uses it through Apple Maps, Bing, and Waze. For reference, around 67% of consumers use Google Maps, while Waze only uses 12%.

So it just makes sense to go with the most popular model out there, doesn't it? After all, you want to target as many users as possible in the most user-friendly way possible. Location QR codes can be used in many different places, for example in emails, flyers, or or larger posters and banners.

To create a QR code for Google Maps locations:

  1. Open Google Maps
  2. Find the location you want
  3. Press the share button to copy the link
  4. Use the QR code generator free tool
  5. Paste the link in the URL field
  6. Make sure you choose a dynamic QR code
  7. Design your QR code according to your wishes
  8. Test & Release!

Step 2: making it look nice

There are so many options in these days Design of QR codes. It doesn't have to be the usual black and white box-shaped cubes, there is a lot you can do to adapt them to your brand's image and get more exposure from potential leads.

In the image below you can see all the pieces of code that you can change in the design. If you don't feel like a designer then don't worry. Take a look at our gallery and our pre-designed collection packages to get started! You can only color parts of the QR code to attract more attention and add accents. Feel free to play around with the QR code generator's design options to see what you think will work best for you.

What elements can be designed for location QR codes?

You can easily:
1. Add a logo inside the QR code
2. Change the colors, in whole or in part
3. to edit the pattern to shape

Don't worry about readability, it won't cause any problems with scanning. The most important thing to be clear about is that the background and the color of the QR code must have enough contrast to each other. For example, a black QR code cannot work on a dark gray background because it is not sufficiently visible. Always test if in doubt! But don't worry, the online QR code generator tool will usually tell you if there are any potential problems with colors.

The great thing about designed QR codes with colors and logos is that about 30% of the QR code can be removed and it is still scannable due to the error correction. Great is not it?

Step 3: Keep testing & improving

We always encourage everyone to start using dynamic QR codes because of the tremendous benefits they receive. The main reasons to use them:

  • You can track anyone who scans your codes
  • Collect data & analyze why something works
  • Change your content later based on the results
  • See if the conversion improves & repeat the cycle

Take a look at the picture below. Pageloot gives you a really clean and thorough overview of your location QR code scan data. Track all your users, measure conversion metrics and keep refining to get better results in your marketing campaigns.

Q: Can you use barcode QR code generators for localization?

A: No, it is better to keep the physical product barcodes as they were originally intended. The problem with barcodes compared to QR codes is that barcodes cannot contain enough information. Learn more about barcodes vs. QR codes here.

Time to make some location QR codes!

Now that you are armed with the knowledge and best practices, all that remains is to put all of these into practice. We invite you to take a look at our free tools that will help you create all kinds of QR codes from location to anything else you might need. Maybe a WiFi QR code? Or a vCard for your business contacts? Be sure to take a look.