How can I buy AliExpress items at retail price

The price at the checkout is higher than at the shelf. Do I have to pay attention?

ErikaHoff, on August 10th, 2020, 4:39 pm
I was in a small shop at a train station and saw an offer sign saying 2 cans for a low price. Of course I struck and the lady at the checkout told me the price, which was a completely different one. She went to the square to check and took off the sign, telling me that she was sorry; that it had been forgotten to remove it and that the goods could not be sold to me at the offer price and it would not be possible to discount it manually.

Was that in violation of the Price Indication Ordinance ?!

With best regards



Editorial staff:
The way you describe the incident, we assume that it was actually an accident and that the staff forgot to remove the notice with the offer. We tend not to see a violation of the Price Indication Ordinance here.

Hartmut Landau, on May 15th, 2020, 9:59 am
I also noticed a noticeable accumulation of inconsistent prices at Lidl. The prices on the sales shelf were often lower than they were later at the checkout, where a higher price was charged. If you insist on a price correction, this means an additional waiting time. Sometimes there is inappropriate behavior on the part of employees who presume derogatory remarks. But the mistakes are caused by Lidl and not by the customers. After a complaint with Lidl did not bring any improvement, I no longer buy from Lidl. Advantage: I have discovered convenient ordering options from other companies: There I receive flawless invoices and experience friendly service.

Junpei, on November 19, 2020, 6:47 pm
I also often noticed at Lidl that the prices at the cash register are different from those on the price tags and have been doing so for 3 weeks now.

- Processed cheese slices 96 cents (€ 1.15 at the checkout)

- Butter toast 66 cents (77 cents at the checkout

- American sandwich toast I 86 cents (96 cents at the checkout)

It’s just too stupid for me to say something about the 10 cents there, but I find it frightening.

You can no longer blindly trust the price tags.


Editorial staff:
Since Lidl is repeatedly mentioned here in the forum in connection with different prices on the shelf and at the checkout, we ask you to report this to the official food inspection. Only this authority is authorized to enforce the corresponding marking on site.

In Bavaria, food monitoring is always affiliated with the city or district administration. The supervisory authority of the district in which you bought the product is responsible. You can find an address list on our homepage at https://www.verbü

Dobra, on May 6th, 2020, 7:51 pm

Thank you very much for your detailed answers.

What rights would the customer have who, after leaving the shop, for example later quietly notices at home that the goods have been collected for a different price?

Can the customer return the goods?

If so, in what period?

If the goods are unopened food or cosmetics, so that the goods could be re-sold / resold by retailers depending on their purposes?

Many Thanks

With kind regards


Editorial staff:
It's not that easy to answer. You have already read here what happens if the prices in the store do not match those at the checkout. However, if a really wrong price was calculated at the checkout and you only noticed it later, you can complain about this in the store, provided you have the evidence (receipt and price on the product, for example). If that is unsuccessful, it becomes more legally complicated. To do this, please contact our legal advice.

Rolf Heinen, on February 12th, 2020, 7:37 pm
From the answers I gather that it could be an oversight (by the dealer). But it is definitely the case that EVERYONE will award the new prices on Monday from 4:00 p.m. onwards. This is exactly what was said by a cashier (she must do that). Often times I only noticed the wrong price when paying, but then almost always got the cheaper one. Until on Saturday at Netto "BEHIND" the cash register was a sign with the "still valid" prices. Since I had bad luck and one less customer !!


Editorial staff:
In the context of the Price Indication Ordinance, a business is of course obliged to quote prices correctly. This means that the price on the shelf or on the refrigerated counter must match the price on the product and the price at the checkout, otherwise it is a violation of the above-mentioned regulation. If you observe that the business repeatedly or "with method" violates the price disclosure obligation, we ask you to inform the local public order office, which is responsible for punishing the violations.

N.F., on March 7th, 2020, 10:38 pm
I don't know what's wrong with you guys !!! Mistakes happen to everyone !! Because only people work in trade, which everyone here often forgets !! Because it is no longer like in DDR times where 10 employees were responsible for 5 articles in the store, nowadays there is one person for 5000 articles and with the hourly savings and everything unmanageable even though one additionally hangs around the shop for 2 hours every day To have the customer, you do everything that comes in from the head office and if the prices are not right, the people in the store are the least responsible for it and they cannot give the items for cheaper even though it is so advertised because it is so those are then missing in the inventory and then they get one on the lid again .... As for price labeling for the next week, if they are put in earlier, we pass it on to every cashier that we are already putting up the signs so that they can give the customer information because when else should we do it if we close our shop by 8 p.m. at the latest, we have to go outside at 8:30 p.m., with bills and the like not at all feasible ..... You all forget that there are people working and giving their best every damn day to make you happy, but it is simply not possible to check everything every day whether the prices are right and those in the trade can do the least for, if you don't get any information about the headquarters, if something gets more expensive ..... So relax and don't be Harry, the people there can't help and if you forget to draw an action sign, it's just People .... it's not on purpose, so loosen up and don't turn people on like that, what happened to us, sad !!

Johannes M, on January 28th, 2020, 6:12 pm

that's exactly what struck me. That was not the case a short time ago. A wrong price (strangely, always higher ...) is simply entered into the system, and the cashiers become more and more unqualified. The only job of the cashier is to settle correctly ...

So I'm staying: it's on purpose. You no longer receive a receipt automatically and the shop hopes that the customers don't notice it.

CGNMadMax, on November 18, 2019, 10:56 pm
I have the problem with Lidl and unfortunately with small purchases it always happens that the prices are not right. Explanation of the store manager that everything would be done centrally and sometimes the new labels don't arrive on time. But what I ask myself is asking too much to change the prices by hand ... In this case, to leave the wrong price there and to know that the price is wrong is a deliberate act for me. One should be able to expect that the cashiers at least point out that the actual price is higher. To do this, you could mark the prices with a bit. What also amazes me is that cost estimates must be correct up to a percentage, fixed prices can be determined completely free of birds by the cash register. A cost estimate may exceed 10 to 20% for more. In my specific case today it was around 33%. Completely grotesque because every craftsman should write out a fixed price and then simply debit what you want by direct debit. And then nice to refer to the RRP behind the price ...


Editorial staff:
We can only repeat ourselves again. In the context of the Price Indication Ordinance, a business is of course obliged to state the prices correctly. This means that the price on the shelf or on the refrigerated counter must match the price on the product and the price at the checkout, otherwise it is a violation of the above-mentioned regulation. Of course, these prices must also match the advertised price. Violations are controlled and punished by the local trade authorities. In individual cases, however, the dealer could relieve himself, for example, by the fact that it was an oversight or the like.

A legal claim to pay the lower price cannot be derived.

It is also not a cost estimate that consumers know from the law on contracts for work and services, i.e. when it comes to craftsmanship. Completely different legal provisions apply here.

The fact that the price labeling may violate the Price Indication Ordinance does not change anything here.

If you observe that the business repeatedly or "with method" violates the price disclosure obligation, we ask you to inform the local public order office, which is responsible for punishing the violations.

G Black, on November 9th, 2019, 5:21 pm
On the comment from Mr. Janich:

The collection of customer data in the event of a complaint due to incorrect prices is also practiced by German trading companies in this country (in Austria).

- data for money, so to speak.

Or: Analog data collection without justification and without GDPR.

I. Sebalj, on September 23, 2019, 3:35 pm
What if the price labeling on the shelf is not an error? If the offer price that is to apply on the following day is reduced on the day before during opening hours on the shelf, but the current, higher price is still billed at the checkout. Isn't that intentional and therefore misleading?


Editorial staff:
The retailer violates the Price Indication Ordinance by displaying incorrect prices. In individual cases, however, it will be difficult to determine intent. The dealer could, for example, relieve himself by the fact that it was an oversight or the like.

Violations are controlled and punished by the local trade authorities. If you observe that the business repeatedly or "with method" violates the price disclosure obligation, we ask you to inform the local public order office, which is responsible for punishing the violations.

Angela, on September 18, 2019, 6:42 pm
I have to get rid of something today, that can't be true! In my vocational training in 1987, I learned that the price applies to the goods. Damn it, I stood there in the shop today like an idiot! One would actually have to inform the consumer publicly about it at some point, the media should make it possible for there to be a change at some point!

Spider50, on August 2nd, 2019, 11:07 pm
Reply to the editorial comment:

"... However, a consumer cannot derive any direct claims from such a violation of competition law ..."

In my opinion, this is exactly the reason why there is no law on prices, but only a regulation on prices to address this discrepancy between consumers and retailers.

Because consumers could file a lawsuit based on a law and claim damages.

And since politics works primarily for the economy and not for the people, that is the reason for relying on a legal To waive regulation in favor of the trade.

Or do you know why there are no legal regulations for retailers. Regulation regarding the pricing?


Editorial staff:
We have no information on this. We will take your argumentation as a suggestion and, if necessary, use it as part of our statutory duties.

Spider50, on July 28th, 2019, 2:39 pm
This is total nonsense ... and that from a "consumer advice center"!

If that should be correct, that the price on the shelf is not a legally binding offer, but only a so-called "invitatio ad offerendum", i.e. an invitation to the potential buyer to submit an offer on his part, then we would not need a Price Indication Ordinance (PangV) or it would be completely ineffective or it could be abolished immediately.

The PangV clearly stipulates binding price labeling so that price truth and price clarity are guaranteed.

If everyone first had to negotiate the prices of every single product with the cashier at the supermarket at the checkout, as in the Turkish bazaar, every retail chain would have to close tomorrow due to bankruptcy.

Let's go back in time: Before the beginning of the 80s, when there were no scanner registers, the price was attached to every product with a price sticker. At the checkout, the cashier entered this stuck-on price manually into the checkout. The price printed on it was therefore unmistakably applicable to both sides. There was no second price database or a so-called cash register system and therefore no reason for discussion.

This alone shows that the above statement is completely wrong, because the PangV has been in force since 1970. If the statement above were correct, the price should have been discussed at the till before 1980 (offer / acceptance). But there was no discussion because there was only one binding price.

This view, which emerged "according to the general opinion" (what does that mean ??? There are laws, ordinances) was presumably brought into the world by lobbyists in the retail trade in order to unsettle consumers.

It is sad if not even a so-called "consumer center" researches correctly and provides correct information.


Editorial staff:
We have to contradict you.

The purpose of the Price Indication Ordinance is to ensure correct and clear prices through factually accurate and complete consumer information and to strengthen the position of consumers in relation to trade and commerce and to promote competition through optimal price comparison options.

Incorrect price labeling can constitute a violation of the Price Indication Ordinance and thus a violation of competition law and can be warned accordingly.

However, a consumer cannot derive any direct claims from such a breach of competition law. It is a market behavior regulation that regulates behavior in the market.

Neither in the past nor in the present has there been or is a legal right of the end user to pay the lower price that may have been incorrectly labeled.

In the course of time, price labels have also become rare. Instead, barcodes now adorn the individual products in which the prices are ultimately "hidden".

The price that is read out or quoted at the checkout always applies. A valid sales contract is concluded here.

Of course, everyone has the right to reject the more expensive goods if the price does not want to be paid. If the product is bought anyway, the principle bought is bought applies.

Theresia Luttner, on January 12th, 2019, 3:40 pm
I am disappointed that the customer does not receive any backing from the law. I always buy price-conscious and according to offers. I complain about 80% of my purchases because the excellent price does not match the price at the checkout. Given the speed at the checkout, it is almost impossible to recognize the right price immediately when scanning and to react immediately. In order to relieve the staff, I once again compare the excellent price with the charged price in the store and only complain when I am sure that I have looked correctly.

For me deliberate deception of the customers !! This also increases sales.


J.Krieger, on May 5th, 2019, 6:46 pm
Conscious Deception? Sometimes you should really look at the receipt. And unfortunately nowadays cashiers can no longer scan everything very slowly and in peace. A speed is specified by the branch, which is to be adhered to as a rule. If there is no customer at the checkout, the cashiers in many branches are also encouraged to tidy up and pack. And with these terms and conditions, every customer automatically agrees when entering the branch, the right to have everything run exactly as the customer WANTS it, does not exist and, in my opinion, that is also the right thing to do, because the employees will partially exploited enough!

Günter Jahnich, on January 9th, 2019, 1:20 pm
SgDuH, direct control when scanning is not possible at the usual checkout speed. In the event of a subsequent complaint after checking the receipt, many stores (e.g. Netto, Aldi) collect customer data before repaying the excess money - you have to fill out a slip with your name, address and signature.Is this request permissible (data protection, signature acts like an admission of guilt for mistakes made by the seller)? No signature is required to pay out change. In both cases, overpaid amounts will be returned. Thank you for your reply. Since the cases of excessive purchase price claims have been increasing in recent times, I have the impression that many shops have made the mislabeling of goods part of their business model. At Netto, the receipt is only issued on request so as not to attract attention.

Kind regards

Günter Jahnich


Editorial staff:
The collection of consumer data is only permitted if there is a legal basis. This can be, for example, the consent of the consumer, an existing contractual relationship or an overriding legitimate interest of the processor. It is not evident that there is a legal basis for data collection here.

In addition, the principle of data economy must always be observed when collecting data. Data may only be collected if the processing of the data is appropriate for the purpose and also factually relevant. It must also be limited to what is necessary for the purpose.

The purpose here is to withdraw overpaid amounts. It is not clear why it should be necessary to collect data here at all. From our point of view, the collection of the data is not permitted here.