Can presidential campaign organizations be profitable
Digital strategy & advice
The process of democratic decision-making is changing. Political debates are increasingly decided in the digital space. We advise political actors, organizations and companies on how they must communicate digitally in order to come into digital contact with people and their stakeholders and to effectively advertise their concerns.
The starting point for our strategic consulting approach are the political and communicative goals of our customers. These can be very different: a party wants to win an election; an NGO to mobilize people against politics for a certain topic; or a business association to generate political attention for a niche topic.
Our strategic consulting approach is based on data. This means that we always develop communication decisions, customer positioning, campaign structures and target groups on the basis of platform data, surveys or publicly available data. It's about understanding why people are interested in a political cause or an organization.
We connect people and politics in the digital space.
Political Performance Marketing
The aim of Political Performance Marketing is to bring a group of people into contact with an organization or a political position on the basis of data-based political preference assumptions in order to inform, mobilize or convince them. This means that we identify target groups who are very likely to be interested in a political topic or concern and connect these people on social media platforms with political and societal actors who advance these very topics.
We ensure that political actors increase their digital reach in a relevant manner so that they get more attention for their messages and concerns, can enter into a direct digital dialogue with people and build a sustainable community of supporters.
Our approach is to sustainably connect target groups and organizations through involved content and thereby strengthen their political positions in the digital public. We only do target group-specific communication that is publicly visible to everyone, respects people's privacy and personal data and pursues the goal of involving more people in digital democratic discourses.
Only those who know their audience and take them seriously can turn those affected into participants and mobilize them for a cause.
Attention: A scarce economic good in the digital age. It is therefore crucial for political actors to address their own target groups in the digital jungle with relevant and involving content. The challenge: Political and social issues in particular are often complex and have to be thought of in a simple, consistent, creative and mobile-first manner in order to arouse people's interest.
Based on the behavior-oriented content matrix, we are constantly developing and testing new formats for the digital public. Whether static or moving images, short and crisp or long and with a love for details - in the digital age, political messages are faced with the challenge of being translated into the logic of the respective platform in an understandable and appealing way. More than ever before, the focus is on not only thinking about communication from the sender's point of view, but also and above all from the recipient's point of view: What is she interested in anyway? Are more informative facts and figures relevant for the address or is it an emotional short video?
In the process of content creation, we rely on data. These help us in the creation process to make decisions based on facts and figures rather than just a feeling. This means that we constantly adapt and realign our digital content and topics depending on the response on a platform or within a target group, so that the addressed public is picked up in the best possible way and sustainably involved.
Content works when it makes political messages understandable and creates added value.
Data is the basis for successful digital communication. They give us information about the platforms on which we can address the relevant target groups for the respective political issue. Every digital communication strategy must deal with how an organization can sustainably build its own data points in order to become independent of platform data in the long term.
We use data as input for the creation of communication strategies, enable the success of digital communication to be measured and form the basis for the identification, testing and further development of relevant target groups. Our work is based on the use of customer data, platform data, publicly available data and surveys that we conduct for our customers. In workshops, we work together with our partners to ensure that they understand internal and external data better and learn to use them profitably for their digital communication.
With the help of data analyzes, clustering processes and our own software tools, we develop solutions every day to make data usable for political communication. Integrity is our top priority. Data is neither purchased nor collected without the consent of the user. The focus is on the question of how we not only enable more relevant communication with the help of data, but also create structures and processes that strengthen the democratic discourse as a whole.
We enable actors to make data the basis of their communicative actions.
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