Why didn't Google+ catch on?

Why is Google so successful?

When we write about search engines in our blog, the formulations are generally chosen. There are two main reasons for this. First, there are several search engines and it would be too time-consuming to name them all. Second, of course, we want to remain neutral and not prefer a search engine. In reality, however, this is difficult to maintain because the search engine market in Germany is dominated to the greatest extent by one company, namely Google. In fact, Google has a market share of over 90% in Germany. A share of 89.1% is achieved with their own website, but since sites such as T-Online or AOL also use Google's results, the share amounts to around 92%. These proportions have stagnated in recent years. If you look at the 2008 figures, you can see that not much has changed. At that time, Google itself had a share of 89.7% and with the search offers for the other providers even 93%. This shows that Google lost only minimally overall, which can certainly be interpreted as a natural fluctuation, but can definitely be neglected. As in Germany, it is also in many other European countries, in which Google also has market shares of frequently over 90%. Only in the USA does a different picture emerge. However, different here only means that the dominance is not quite as great, because only 2/3 of the search queries or 65.3% run there via Google.

Reasons for the dominance of Google

But how is it that Google dominates so strongly in all western countries? The reasons for this can be found primarily in the past and not in the present. When Google was founded in 1998 by Larry Page and Sergey Brin, search engines already existed, but they did not deliver such good results. In addition, the largest offers for finding content on the Internet were still the web catalogs, here in particular Yahoo is to be mentioned. However, these offers had several disadvantages. It was chargeable to be registered, the procedure of editorial maintenance of the catalog made it slow and therefore not always up-to-date, and the results were also sorted alphabetically.

The concept of Google to work fully automatically and thus to be fast and up-to-date, as well as the ability to deliver very good and appropriate results through the PageRank concept, led to great advantages over the existing offers. This enabled Google to establish itself very quickly and to become the leading search engine worldwide within a few months and years. The reason here was very simply the added value that the users had through Google compared to other offers.

In addition, Google's economic concept was also successful. The idea of ​​keeping the actual homepage free of advertising and only concentrating on the search, but offering ads that match the search queries of the users, generated huge income for Google.

The fact that Google has not relinquished its leading position to this day is certainly due, on the one hand, to the fact that the market is no longer growing as strongly overall in Western countries. This means that competitors have to chase away Google users because hardly any new users come into the market. But since people are sluggish and do not like to change their habits, especially when they are reasonably satisfied, this is extremely difficult. After it was founded, Google had the advantage of being the best provider in a rapidly growing market and thus being able to retain a large number of users. This also explains why Microsoft's Bing search engine barely captured market share from Google. In Germany, the proportion is only 3.5%, even though Bing is no worse than Google. In the USA, this proportion is significantly higher, namely 14.4%, and even 30% in total, since Bing also provides the results for Yahoo!

In the medium term, it is unlikely that these market shares will change significantly. For search engine optimizers, this naturally has the advantage that you don't have to worry so much about different requirements. However, new developments are possible in other areas. If, for example, the search should shift increasingly to social networks in the next few years, Bing would currently be ahead, because Microsoft is already cooperating with Facebook.