Who can be a blogger

Spreading your own thoughts while sipping cappuccino in a café: This is probably how many people think of it Blogger life in front. But there is more to a successful blog than just the desire to write. We reveal the 10 secret ingredients that you can use for the Need to build your own blog.

How can you Become a blogger?

To be a successful To become a blogger, first of all, you need a topic that you want to write about regularly. You publish your articles (the content) on a website or portal, your blog, which you then regularly fill with content on your topic.

How To Start Your Own Blogger: The First Steps For Blogging Beginners

If you Become a blogger and want to make money from it, you should first think about the topic of your blog. If you manage to get your readers to identify with your blog content, you as a blogger can gain the trust of your potential customers and increase their loyalty to the blog: the result is a large, colorful and lively community.

Finally becoming a blogger: 10 tips and tricks

It is particularly easy for you to start blogging if you follow a few tried and tested basic rules. In this way it is possible to build up your own blog according to plan instead of just writing off and hoping for the best. With the right strategy and consistent implementation, you will soon attract the first loyal readers.

1. Determine your topic

To run a successful blog, you need a topic that moves you. In the best case scenario, you are already an expert on this. The basic requirement for a blog that finds a lot of followers and can be monetized later, however, is something different: Passion for the subject.

Before you start writing, there are a few things to consider:

  • Why should someone visit your blog? If you have chosen a topic that many bloggers have been reporting on, it is crucial that you ask yourself what the particular benefit of your blog for readers is. What can you do better than the other bloggers writing on the same topic? One possible answer to this question could be that your content is particularly action-oriented and provides specific tips and instructions on the topic - be it in the area of ​​computers, vegan cooking or environmental protection.

  • Is your topic productive enough? You should regularly add new, interesting content to make your blog a success. Check whether your topic has enough content. For example, if you want to blog about a particular music festival, there probably isn't much more interesting to say about it shortly after it's over.

2. Find your niche

To be successful among tons of blogs, it's important that you understand your topic and the unique value of your content to your audience. This core value (or also: the core story) is the heart of your blog and runs as a "red thread" through all of your posts.

With Blogging Success also means that you don't just write about topics that you think are good, but that you keep a clear line along your topic. Of course they can Focus of your blog move from time to time.

3. Ask yourself who you blog for

After you've identified and narrowed down the topic for your blog, it's time to engage with your readers. Who are your readers and later potential customers?

If you have the interests, problems and Topics of your buyer persona, i.e. your readers and potential customers, better, you can tailor the content of your blog to this target group. The better you know your target group, the more successful you will be as a blogger.

4. Define your buyer persona: This is how it works

Design your ideal reader by asking yourself questions about his or her person, such as age, gender, living situation, family, job, needs and problems. Give it a name and a face. You may find an image that could represent a typical representative of your future community.

Try to narrow down what your target audience finds relevant, useful, interesting, and entertaining. The free HubSpot tool "Make my Persona" helps you playfully to the data for your Buyer Persona to gather. This strategy will make your blog grow much faster. You may soon be able to earn some or all of your livelihood with him.

5. Make money blogging: what are the options?

As a blogger, there are several ways you can make a profit from your blog. A combination of different sources of income works best. Some can be implemented more quickly, others take more time.

The most lucrative opportunities only arise when your blog reaches a large, regular readership, your community. Remember, becoming a blogger is a marathon, not a sprint. Quick successes are rare, but long-term high incomes are feasible.

Banner advertising

The easiest way to make money on the blog is through the classic online advertising with advertising banners. With this approach, an advertisement appears at a certain point on the blog, for example in the sidebar. If the visitor clicks on them, then you've earned a small amount. The income from banner advertising is usually rather manageable.

Affiliate marketing

A more attractive way to earn passive income as a blogger with your own blog is to include affiliate links in the blog. If a visitor clicks on the link and orders something on the linked website, you will be charged a commission. The amount of the commissions varies greatly depending on the product and industry.

The Amazon affiliate program is popular with blog beginners, as the integration of the links is very easy. Affiliate networks give you an overview of which of the many affiliate programs are suitable for you. Or take a look at our 11 favorite affiliate programs.

Cooperations

If a company pays you to write a blog or social media post, this is it Sponsored Post. The products and services of your cooperation partner will be mentioned, presented, tested, discussed or recommended by you on the blog. Depending on the reach of your blog, sponsored posts are paid very well - you can earn up to several thousand euros per post here.

Selling own products

Selling your own products on the blog is not easy, but it is very profitable. These products can be traditional or digital. From self-made beauty articles to photo filters for download or online courses, there are no limits to your imagination. And best of all: You don't have to share the yield with anyone.

Coupons and freebies

Once you have achieved a certain level of awareness, you automatically qualify as Brand ambassadors for companiesthat are part of the thematic environment of your blog: Freebies and vouchers are the logical consequence.

Such attentions don't pay the rent, but make no mistake: travel bloggers who get paid for flights and stays at dream locations so that they can report on them, for example, noticeably relieve their travel budget. And the cooking blogger who is provided with ingredients, cooking utensils or entire kitchens is another example of bloggers who indirectly derive financial benefits from the blog.

6. Use a good CMS system for your blog

Find a CMS that suits you. If, like many bloggers, you have little or no programming knowledge, as the author of the content you should choose a CMS that allows the uncomplicated creation, editing and provision of your content.

If the software has a graphical user interface, it will be easier for you to present your content. HubSpot's CMS, for example, enables you to use these functions and can be tested free of charge.

7. Create a strategy plan

For the success of your blog, you should think about some framework conditions. Do you have enough content? How long should a blog article be? How often do you want to post? Regularly one to two contributions per week are considered a minimum. Successful bloggers sometimes post several times a day.

8. Write an editorial plan for your blog

Which aspects of your topic should be deepened? How long should the articles be? Determine how many articles should appear on an aspect. Plan the dates for the publication of the individual contributions in an editorial plan. With this strategy you create tension in your readers who will thank you with loyalty.

9. Set goals and control your blogging success

An important metric for the success of your blog is the number of its subscribers. It is not only a matter of the number of regular readers, but also that your contributions are commented on and shared. This increases your blog's reach enormously.

Take a close look: which posts have generated a lot of positive responses? You should focus more on these formats and topics with a high level of commitment in the future.

10. Things to know about the legal side of blogging

The following three requirements must be met so that you are legally on the safe side when blogging:

  1. Take heed of the imprint obligation: Every website needs an imprint, including a blog.

  2. Comply with the General Data Protection Regulation (GDPR): Your blog must be GDPR compliant.

  3. Observe the Copyright Act (UrhG): Your content has to be created by yourself. Copying or copying is not permitted.

Conclusion

Most of all, if you want to become a blogger and make money from your own blog, you need time, good content, a viable strategy, and perseverance. As a result, creating a successful blog that is profitable is a process that you should plan and revise over and over again.

Lightning-fast successes are rare, but diligence, passion for the cause and a methodical approach pay off in the long term. Have fun writing!

Cover picture: SeventyFour / getty images

Originally published August 24, 2020, updated August 24, 2020

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