How important is charisma to a CEO

Can You Charisma?

Employees like to follow charismatic leaders. Because they are authentic. Because they inspire. Because they get carried away. It used to be said: you have charisma or you don't. Oops! Error! Charisma can certainly be learned and used wisely. You can find out how to do this with our tips.

Barack Obama and Nelson Mandela have proven that people follow charismatic leaders. It's good that you can learn charisma!

Even if you can no longer hear it: the first impression counts. Because our brain just loves it easy and fast. It quickly identifies people with a pronounced charisma at first sight. The organizational psychologist John Antonakis has been able to prove in numerous studies that children can already recognize people in whom they recognize leaders. Charisma is a key qualification for every manager. Because with Charisma you simply lead differently. Individual and effective at the same time. And the best news for you: Charisma can be learned!

What is charisma based on?

In sociology, charisma is defined as “a special form of authority based on personal charisma”. That many executives would like to have. According to the Munich career advisor Karin Tegtmeier, charisma is based primarily on a combination of three components:

  1. Inner conviction and intention
  2. The ability to connect with other people and to express their wishes, feelings and needs
  3. Credibility

“When these three components come together in a person, it is not just the employees who immediately gain trust in the person. It is by no means uncommon for even a company's stock market prices to react positively to a charismatic leader being appointed CEO of that company. "

Can everyone do charisma?

In principle, yes. The prerequisites for learning charisma are particularly pronounced for those people who have mastered the following things:

  • You know what you want
  • You are good at listening to others
  • You can analyze the overall situation well

This then results in meaningful action in charismatic people. If a person lacks charisma, he will often try to cover up this void with missionary zeal, egomania or arbitrariness in leadership.

How to learn charisma

Career coach Karin Tegtmeier knows the importance of charisma.

Learning charisma is a process of personal development. Certain technologies can support this but cannot replace it. At the beginning there is always the examination of one's own intention: What do I want to achieve? What do I stand for? Every manager is immediately put to the test of their employees with these questions, whether they want it or not. But who himself knows (or finds) the answer, can also convince others - and only if they can find themselves in these answers.

  • To listen
    Expert Tegtmeier points to an underestimated side of charisma: listening. “You need to know and understand the needs and feelings of your employees. Only then can you express it - and put it into words that will be heard. You should put yourself in the other person's shoes and speak to him from this place. This 'empathic dialogue' has been shown to make a positive contribution to the working atmosphere. "
  • Choose words that will be heard
    Choose words that are understood and that reflect your intention - in tone, style, facial expressions and gestures. Classic presentation training can open your eyes to perceive yourself from the outside.
  • credibility
    Let your words be followed by actions (walk the talk)! Does your intention match the way you live (and vice versa) and are you therefore credible as a person? Does your leadership act match your declared intention and you are therefore credible as a manager.
  • Take and give space
    The most sensitive topic of Charisma, says career coach Karin Tegtmeier: “Only those who give others space and appreciation can achieve success as a manager. You cannot accomplish everything by yourself. In doing so, you give up some of your leadership position. Releasing spaces for design and closing again for decision-making is one of the most difficult dynamics of leadership and change. "

Karin Tegtmeier's 10 questions to prepare for your charismatic appearance

  1. Clarify your intention! What do you stand for?
  2. What makes you believable? What is your legitimacy?
  3. What do you know about the feelings, reservations, and needs of your audience?
  4. What questions do you ask?
  5. How do you create a sense of togetherness?
  6. In which larger context do you put your intention?
  7. What are the key terms you definitely want to use?
  8. What tone should your contribution have? Which clothes, gestures and highlighting support him?
  9. What specific actions do you suggest?
  10. Record the first 90 seconds. Do key words, tone of voice, and gestures match your intent?

About the author:

Jörg Peter Urbach is an author, editor and blogger with a passion for languages. He has been writing for more than 25 years. For print and online. Concepts. Stories. Technical article. After studying musicology, German literature and literature, Jörg Peter worked as an editorial manager in the classical music business. As the long-time editor-in-chief of the portal Wissen.de, he knows how to inspire readers and find topics. When the Kiel native isn't writing, he hikes and photographs the Alps. Or listen to the opera. With mindfulness.