Can I sell the eBay account I have set up?

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While small businesses always have to appear with their first and last names in business dealings and may also use a business name, the merchant appears under his company registered in the commercial register.

Note: Even if there is a company, there are certain information obligations under the Telemedia Act or Distance Selling Law, which make it necessary to state the first and last name of the merchant. More information can be found here.

The company is the name under which a merchant conducts his business and can sue and be sued (§ 17 HGB).

The company can consist of a person, material or even imaginary name. The name chosen must not be misleading.

According to § 19 HGB, the company must also contain an addition about the legal form (e.g. GmbH, AG, KG, etc.). In the case of sole proprietorships, the addition "registered merchant" or "registered merchant" or an understandable abbreviation such as "e.K.", "e.Kfm." or "e.Kfr." be.

Before you decide on a company name, you should check whether this or a similar name is already in use and whether it is possibly problematic under trademark law.

You can obtain further information on the requirements under commercial and commercial law from your local Chamber of Industry and Commerce or here.