What are the types of rating

Rating system comparison


1. Item rating
2. Provider evaluation
2.1. open review portals
2.2. integrable evaluation systems
2.2.1. open evaluation systems
2.2.2. coupled evaluation systems
2.3. coupled in-house solution

1. Item rating

A large number of shop systems offer their customers the opportunity to rate individual articles. Mostly by means of the award of 1-5 stars and a short recession. Article reviews help potential customers to exchange ideas and benefit from the experiences of others. But one should read these reviews critically. Since everyone has the opportunity, there are also black sheep here who rate their own product better than it deserves or who deliberately rate the products of competitors negatively. When reading the reviews, rely on your gut feeling and look at the article and the review objectively.

2. Provider evaluation

Reviews assess the opening, communication, shipping and handling of a service or a service provider.

2.1. open review portals

Rating portals such as ciao.de, qype or dooyoo but also google places and especially for accommodations of all kinds hollidaycheck allow registered users to rate individual articles or entire websites or service providers. Almost everything can be rated, from the hairdresser next to the coffee maker from a well-known manufacturer. Often these letters of review can also be rated again by other users themselves. To give them more credibility or to expose them as fake. The articles or providers to be rated must first be created if they are not yet available, but everyone can do this, but usually requires a review and activation by the rating portal.

2.2. integrable evaluation systems

External rating systems that can be integrated into an online shop or on a website of a service provider.

2.2.1. open evaluation systems

Online rating systems with shop plugins such as Trusted Shops, ekomi etc. often make it easier for users to decide on an online shop. A small preview window on the home page and possibly a seal immediately allow an online shop to be recognized as trustworthy.

2.2.2. coupled evaluation systems

Amazon has a coupled rating system for their marketplace. Buyers can rate the seller's performance after a transaction. The evaluation request is received after completing the purchase and is valid once.

The evaluation at Uifob.de is also linked to a sale and the associated invoice number. "Real" ratings are guaranteed and manipulation can be ruled out.

2.3. coupled in-house solution

On Ebay, buyers and sellers rate each other and everyone is anxious to get the most positive rating possible. One evaluates the goods, the customer service and the speed of dispatch and response to any messages, while the buyer usually evaluates the speed of payment.